Flavoured Milk

Nine brand• and their cal­cium and pro­tein claim•

Consumer Voice - - Contents -

Flavoured milk •eem• to pro­vide an op­ti­mal com­bi­na­tion of ta•te, health and con­ve­nience. In­deed, it can be a good •ource of en­ergy, pro­tein and cal­cium, e•pe­cially for chil­dren, and the fol­low­ing re­port analy•e• the in­for­ma­tion per­tain­ing to the•e nu­tri­ent• given on the la­bel of nine brand• of flavoured milk and •im­i­lar prod­uct•. We have al•o rated the •ugar and fat quan­ti­tie• a• per traf­fic light colour• to en­able con•umer• to quickly de­cide if the prod­uct they are pick­ing up i• com­men•urate with their gen­eral ‘healthy food’ choice•.

Nu­tri­tional la­belling of pack­aged food prod­ucts refers to the dis­clo­sure of the main nu­tri­ents, such as en­ergy, fat, pro­tein, car­bo­hy­drate, sugar and salt con­tent, on the la­bel. As per In­dia’s Food Safety and Stan­dards (Pack­ag­ing & La­belling) Reg­u­la­tions, 2011, manda­tory nu­tri­tional in­for­ma­tion or nu­tri­tional facts per 100 grams or 100 millil­itres or per serv­ing of the prod­uct shall be given on the la­bel. Such in­for­ma­tion shall con­tain the fol­low­ing: a) en­ergy value in kilo­calo­ries (kcal) b) the amounts of pro­tein, car­bo­hy­drate (spec­ify

quan­tity of sugar) and fat in gram (g) or ml c) the amount of any other nu­tri­ent for which a nu­tri­tion or health claim is made Note that dec­la­ra­tion of cal­cium is not manda­tory. For pre­par­ing flavoured milk, raw milk is tested for qual­ity and clar­i­fied or fil­tered to elim­i­nate par­ti­cles of dirt, dust, etc., and thereby stan­dard­ised. Re­quired in­gre­di­ents and flavour are added to the milk. The mix may then pas­teurise at a suit­able tem­per­a­ture and time, cooled and filled in glass milk bot­tles, and capped. Ster­ilised milk is filled in glass milk bot­tles with crown-cork or in ster­ilised cans and sealed air­tight. The con­tain­ers are placed in a ster­iliser. The prod­uct shall con­form to the des­ig­nated flavour. It shall have no off-flavours. No vis­i­ble sed­i­ment of the added flavour­ing ma­te­ri­als is de­sir­able. As per Food Safety and Stan­dards (Food Prod­ucts Stan­dards and Food Ad­di­tives) Reg­u­la­tions, 2011: ‘Flavoured milk’, by what­ever name called, may con­tain nuts (whole, frag­mented or ground), choco­late, cof­fee or any other ed­i­ble flavour, ed­i­ble food colours and cane sugar. Flavoured milk shall be pas­teurised, ster­ilised, or boiled. The type of milk shall be men­tioned on the la­bel.

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