How Will You Iden­tify For­ti­fied Foods?

Consumer Voice - - Food Fortification -

In In­dia, we have a sym­bol scheme that en­ables a con­sumer to iden­tify whether a prod­uct is veg­e­tar­ian or non-veg­e­tar­ian: the green cir­cle in­side a green square in­di­cates that the prod­uct is veg­e­tar­ian; the red cir­cle in­side a red square in­di­cates that it is non-veg­e­tar­ian. Sym­bols and lo­gos are easy to com­pre­hend, which is why FFRC has also come up with a logo for for­ti­fied foods.

In the logo, the let­ter ‘F’ rep­re­sents the fact that the food is for­ti­fied. The ring around the let­ter ‘F’ il­lus­trates the ring of good health, pro­tec­tion and an ac­tive life. The square rep­re­sents com­plete­ness. The plus sign (+) is about adding ex­tra nu­tri­tion and vi­ta­mins to daily meals, thus adding more to life.

The colour blue sym­bol­ises pu­rity and good health. As a pri­mary colour in the colour wheel, it also rep­re­sents the ba­sic need for good health and food for­ti­fi­ca­tion

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