Which Marie Is Yours?

Consumer Voice - - Contents -

Ask­ing be­cause there are more Marie brands than you would guess, be­ing made by some of the largest FMCG com­pa­nies in the coun­try. Its pop­u­lar­ity is be­yond doubt and there is a whole Marie mar­ket out there. We short­listed nine brands of Marie to study the sugar- and en­ergy-re­lated in­for­ma­tion given on their la­bels. Since nutri­tion la­bels are not al­ways easy or sim­ple enough to in­ter­pret, or stan­dard­ised for en­abling com­par­i­son among brands in a spe­cific cat­e­gory, we have here put to­gether the es­sen­tial de­tails on the ba­sis of which we as con­sumers can make in­formed and healthy choices. We have also rated the sugar and fat quan­ti­ties as per traf­fic light colours – af­ter all, it is im­por­tant that we know how low is the sugar and how much is the fat.

Nutri­tional la­belling of pack­aged food prod­ucts refers to the dis­clo­sure of the main nu­tri­ents, such as en­ergy, fat, pro­tein, car­bo­hy­drate, sugar and salt con­tent, on the la­bel. As per In­dia’s Food Safety and Stan­dards (Pack­ag­ing & La­belling) Reg­u­la­tions, 2011, manda­tory nutri­tional in­for­ma­tion or nutri­tional facts per 100 grams or 100 millil­itres or per serv­ing of the prod­uct shall be given on the la­bel. Such in­for­ma­tion shall con­tain the fol­low­ing: a) en­ergy value in kilo­calo­ries (kcal) b) the amounts of pro­tein, car­bo­hy­drate (spec­ify quan­tity of sugar) and fat in gram (g) or ml c) the amount of any other nu­tri­ent for which a nutri­tion or health claim is made

Note that there is no re­quire­ment for salt or sodium dec­la­ra­tion. This is de­spite the rec­om­men­da­tion of Codex Ali­men­ta­r­ius Com­mis­sion – a joint in­ter­gov­ern­men­tal body of Food and Agri­cul­ture Or­ga­ni­za­tion (FAO) of the United Na­tions (FAO) and World Health Or­ga­ni­za­tion (WHO) with over 185 mem­ber states – for declar­ing sat­u­rated fat and sodium or salt.

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