The Steps

Consumer Voice - - Food & Stuff -

Step 1: Open the Food Safety Con­nect on­line por­tal or down­load the Food Safety Con­nect app from Google Play store/ap­pli­ca­tion store and open the app.

Link to the FSSAI por­tal to file a com­plaint re­lated to any food item: https :// food lic en sing.fssai.­sweb/

Step 2: Iden­tify the food com­plaint cat­e­gory and click on it. Your com­plaint can be re­lated to ei­ther pack­aged food or food premises.

Step 3: Iden­tify the out­let or the prod­uct brand name and pro­vide ad­dress of the seller/out­let of the prod­uct, and sub­mit the com­plaint with a pic­ture of the food item.

Reporting a Food Ad­ver­tise­ment

The Ad­ver­tis­ing Stan­dards Coun­cil of In­dia (ASCI) is the ad­ver­tis­ing in­dus­try’s self-reg­u­lat­ing body that has the ob­jec­tive of reg­u­lat­ing the con­tent of ad­ver­tise­ments, so as to en­sure the pro­tec­tion of con­sumers’ in­ter­ests.

A mem­o­ran­dum of un­der­stand­ing (MoU) was signed be­tween FSSAI and ASCI in June 2016 to reg­u­late mis­lead­ing ad­ver­tise­ments in the food and bev­er­age (F&B) sec­tor. As per ASCI data, the F&B sec­tor is the third largest de­faulter when it comes to mis­lead­ing ads, af­ter ed­u­ca­tion and health­care. As per the agree­ment, ASCI will mon­i­tor more than 800 news­pa­pers and mag­a­zines in more than 14 lan­guages in dif­fer­ent edi­tions. The self-reg­u­la­tory body will also mon­i­tor more than 400 tele­vi­sion chan­nels for po­ten­tially mis­lead­ing ads.

Con­sumers can file a com­plaint against a mis­lead­ing ad­ver­tise­ment on the ASCI web­site or by down­load­ing a mo­bile ap­pli­ca­tion, ASCIon­line, from Google Play store or any other ap­pli­ca­tion store. The web­site/mo­bile ap­pli­ca­tion al­lows the con­sumer to track the com­plaint that has been filed. If any food or bev­er­age ad­ver­tise­ment is found to be mis­lead­ing, then the ad­ver­tise­ment shall be called off from all me­dia chan­nels.

Here is the link to the ASCI web­site for fil­ing a com­plaint: https://www.ascion­­dex.php/lodge-ur-com­plaints.html

– Com­piled by Richa Pande

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