Milk Shakes and Flavoured Milk

Adding up the num­bers on pro­tein, cal­cium, fat and su­gar

Consumer Voice - - Contents -

For con­sumers look­ing for an op­ti­mal com­bi­na­tion of taste, health and con­ve­nience, milk shakes and flavoured milk are pre­sented as an al­ter­na­tive to many other bev­er­ages. These prod­ucts are ex­pected to be a source of en­ergy, pro­tein and cal­cium, es­pe­cially for chil­dren. Keep­ing this fac­tor in view, the fol­low­ing re­port analy­ses the in­for­ma­tion per­tain­ing to these nu­tri­ents given on the la­bel of seven brands. We have also rated the su­gar and fat quan­ti­ties as per traf­fic light colours to en­able con­sumers to quickly de­cide if the prod­uct they are pick­ing up fits in with their gen­eral ‘healthy food' choices.

We chose seven pop­u­lar brands of milk shakes and flavoured milk to in­ter­pret the nu­tri­tional in­for­ma­tion given on their la­bels.

En­ergy, Pro­tein and Cal­cium

As milk shakes and flavoured milk are con­sumed mainly by chil­dren, we have cal­cu­lated the RDA per­cent­age of en­ergy, pro­tein and cal­cium with ref­er­ence to chil­dren aged 7–9 years.

Key Find­ings

• En­ergy value is high­est in Cavin’s (109 kcal per 100 ml) and low­est in Paras (61.2 kcal per 100 ml). • Drink­ing one can of Amul Kool (200 ml) by a child in the 7–9 years age group means ap­prox­i­mately 12.4 per cent of his/her daily re­quire­ment of en­ergy has been met. • Pro­tein value is high­est in Ananda (4 gm in 100 ml) and low­est in Her­shey’s (2 gm in 100 ml). • Drink­ing one tetra pak of Mother Dairy (200 ml) by a 7–9 years old child means 23 per cent of his/ her daily re­quire­ment of pro­tein has been met. • While dec­la­ra­tion of cal­cium on the la­bel is not manda­tory as per In­dian law, it has been de­clared by all brands ex­cept Paras. • Cal­cium is high­est in Her­shey’s (161.38 mg in 100 ml) and low­est in brands Cavin’s and Nil­giris (each 107 mg in 100 ml). • Drink­ing one tetra pak of Her­shey’s (200 ml) by chil­dren of 7–9 years means 53.8 per cent of one’s daily re­quire­ment of cal­cium has been met.

Nu­tri­tional la­belling of pack­aged food prod­ucts refers to the dis­clo­sure of the main nu­tri­ents, such as en­ergy, fat, pro­tein, car­bo­hy­drate, su­gar and salt con­tent, on the la­bel. As per In­dia’s Food Safety and Stan­dards (Pack­ag­ing & La­belling) Reg­u­la­tions, 2011, manda­tory nu­tri­tional in­for­ma­tion or nu­tri­tional facts per 100 grams or 100 millil­itres or per serv­ing of the prod­uct shall be given on the la­bel. Such in­for­ma­tion shall con­tain the fol­low­ing: a) en­ergy value in kilo­calo­ries (kcal) b) the amounts of pro­tein, car­bo­hy­drate (spec­ify quan­tity of su­gar) and fat in gram (gm) or ml c) the amount of any other nu­tri­ent for which a nu­tri­tion or health claim is made

Note that dec­la­ra­tion of salt/sodium and cal­cium is not manda­tory.

As per Food Safety and Stan­dards (Food Prod­ucts Stan­dards and Food Ad­di­tives) Reg­u­la­tions, 2011: ‘Flavoured milk’, by what­ever name called, may con­tain nuts (whole, frag­mented or ground), choco­late, cof­fee or any other ed­i­ble flavour, ed­i­ble food colours and cane su­gar. Flavoured milk shall be pas­teurised, ster­ilised, or boiled. The type of milk shall be men­tioned on the la­bel.

Per-Day Rec­om­mended Di­etary Al­lowance (RDA) for In­di­ans

This is as per the man­ual of Di­etary Guide­lines for In­di­ans, 2011, pre­pared by Na­tional In­sti­tute of Nu­tri­tion, Hy­der­abad. RDA refers to the av­er­age daily level of in­take suf­fi­cient to meet the nu­tri­ent re­quire­ments of nearly all healthy peo­ple.

Traf­fic Light La­belling

In year 2007, Food Stan­dards Agency (FSA) of the United King­dom de­vel­oped traf­fic light la­belling guide­lines with these ob­jec­tives: • to al­low con­sumers to cor­rectly iden­tify health­ier food prod­ucts • to assist con­sumers to make com­par­isons be­tween prod­ucts eas­ily • to al­low con­sumers to make these com­par­isons at a glance The traf­fic light la­belling sys­tem uses three colours – green, am­ber and red – to show at a glance if a par­tic­u­lar food has low, medium or high amounts of fat, su­gar and salt. Foods that are high in fat, su­gar and salt are linked with obe­sity and non-com­mu­ni­ca­ble dis­eases such as di­a­betes, hy­per­ten­sion and high blood pres­sure. As yet, the UK la­belling sys­tem is not fol­lowed in In­dia.

This is how the cri­te­ria for fat, su­gar and salt in drinks (per 100 ml) are set out in the traf­fic light la­belling sys­tem:

Re­sults can be in­ter­preted as fol­lows: Green: drink of­ten (de­sir­able); am­ber: oc­ca­sion­ally (neu­tral); red: spar­ingly (un­de­sir­able)

Traf­fic Light Rat­ing of Milk Shakes and Flavoured Milk

Key Find­ings

• Traf­fic light for fat is green for Ananda and Paras – this means one may con­sume these of­ten. For all other brands, it is am­ber – this means eat these oc­ca­sion­ally. • Fat is low­est in Ananda and Paras and high­est in

Amul Kool. • Traf­fic light for su­gar is am­ber for all brands – this means one may con­sume these oc­ca­sion­ally. • Su­gar is high­est in Cavin’s and low­est in Paras. • None of the brands has de­clared salt. (Dec­la­ra­tion of sodium/salt on food prod­ucts la­bel is not manda­tory as per In­dian law.)

Unit Price

The unit price gives a fair idea about the cheap­est and costli­est brands.

Key Find­ing

• As per unit price, Ananda Flavoured Milk is the cheap­est brand. The costli­est brand is Her­shey’s Milk Shake.

*NM – not men­tioned

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