Cosmopolitan (India)

So You Really Want to Be Famous?

We’ve all fantasised about living a 24X7 Louboutin lifestyle, but what is life really like on the other side of the flashbulbs?

- By Caroline Hedley

Charlie Sheen’s very public meltdown has once again proved that celebritie­s are not like normal people. Private jets to whisk you and your ‘inner circle’ on weekend retreats to Aspen...free designer outfits complete with a chiseled piece of the latest man candy...and how about adulation from the public and the ability to earn more in a month than the average Cosmo reader takes home in a year...? Who wouldn’t want an A-list lifestyle? Anyone, it seems with any sense. But, everything in this world has a price and A-listers pay with their freedom.

“Celebritie­s have almost no autonomy anymore,” explains Hollywood publicist Amanda*. “Every facet of their being is controlled to convey a certain image. These people can’t be themselves, even in their down time, and ultimately that can lead to a pretty miserable existence.”

According to Amanda, who’s worked with two major Hollywood agencies, celebritie­s’ fawning entourages aren’t just there to remind their feted charges of their ‘specialnes­s’. They’re there to arrange convenient ‘fauxmances’ to generate tabloid headlines; to hide sexualitie­s and bury stories that could negatively affect their earning potential; and to leak informatio­n to keep tabloid interest alive ( oh, and to stir their Fair Trade, fat-free latte anticlockw­ise). With competitio­n for film roles at an all-time high, a celebrity ‘being themselves’ is rarely an option that appeals to directors, producers, studio bosses, advertiser­s, and audiences, and as a result, the cabal of celebrity lackeys spend the vast majorityj y of their time wadding through the murky waters of image manipulati­oon.

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