Once isn’t Enough

Cosmopolitan (India) - - LOVE & LUST -

Think about how you feel when you have a Fri­day night reser­va­tion at your fave res­tau­rant. You spend all week sali­vat­ing at the mere thought of dig­ging in, so by the time the waiter puts your food in front of you, you’re ready to in­hale it. That want-it, need-it, have-to-have-it ef­fect is all about an­tic­i­pa­tion. “When­ever you first ex­pe­ri­ence some­thing awe­some, your amyg­dala—which is the re­ward cen­tre of your brain where you reg­is­ter both plea­sure and ad­dic­tion—lights up,” ex­plains Allen Berger, PH.D., a psy­chol­o­gist whose re­search fo­cuses on sex and ad­dic­tion.

Once your brain reg­is­ters this type of plea­sure, it re­mem­bers it and wants to ex­pe­ri­ence that cat­e­gory again. In the case of Nick and Vanessa, it’s a type of plea­sure he craves even though he’s never ex­pe­ri­enced it with her be­fore.

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