Once isn’t Enough
Think about how you feel when you have a Friday night reservation at your fave restaurant. You spend all week salivating at the mere thought of digging in, so by the time the waiter puts your food in front of you, you’re ready to inhale it. That want-it, need-it, have-to-have-it effect is all about anticipation. “Whenever you first experience something awesome, your amygdala—which is the reward centre of your brain where you register both pleasure and addiction—lights up,” explains Allen Berger, PH.D., a psychologist whose research focuses on sex and addiction.
Once your brain registers this type of pleasure, it remembers it and wants to experience that category again. In the case of Nick and Vanessa, it’s a type of pleasure he craves even though he’s never experienced it with her before.