Why This Woman is the Youngest g Self-f Made Bil­lion­aire

Women love it, celebs swear by it and it all started with a cri­sis! Meet Sara Blakely—the founder of Spanx.

Cosmopolitan (India) - - YOU, YOU, YOU -

When we asked Cosmo women about their ul­ti­mate wardrobe sta­ple, we were a tad sur­prised with the re­sults. Right on top was the body shap­ing, fat suck­ing panty­hose— Spanx. It is no won­der then that its founder, Sara Blakely, is the youngest and the lat­est en­trant in the Forbes’ World bil­lion­aire list. She started her jour­ney ground up, and her rags-toriches story ex­em­pli­fies true spirit.

How the jour­ney be­gan

Sara was jug­gling be­ing a sales trainer by day and per­form­ing stand-up com­edy at night, when one day the idea of a foot­less panty­hose struck her, more out of ne­ces­sity than fash­ion. But she didn’t have a clue about be­ing an en­tre­pre­neur. With­out any ad­ver­tis­ing or man­power, she put her en­tire sav­ings into the project and be­came a one-woman ma­chine— mod­el­ling, pitch­ing, pro­mot­ing and sell­ing her idea to the world.

Pop­u­lar­ity call­ing!

Sara hit jack­pot when Oprah Win­frey dis­cov­ered Spanx and fea­tured her on Oprah’s favourite things show in 2000. Fast for­ward to 2012 and Spanx is sold in 11,500 stores world­wide. It’s not with­out a rea­son that Kim Kar­dashian calls it her ‘best friend’.

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