3 Welcome to the Powder Room
SV: “While working as an editor at Marie Claire, I was part of fashion’s front row and had fabulous opportunities to examine the glam beat. But a fashion magazine offers a limited format, it doesn’t allow you what mainstream journalism does—a larger and open space to tell a story. But mainstream journalism, even though a great platform, is still a small one. As I went along, I realised I needed a bigger canvas to bring out what I was looking at as a fashion journalist, but was unable to fully express it in columns and headlines. So, I wrote the book.
Powder Room gave me a large canvas, a single theme and the opportunity to unravel the complex layers that lie behind an industry.” Renowned journalist and fashion commentator, Shefalee Vasudev, is leaving no stone unturned in her new tell-all book about the Indian fashion industry.
Cosmo: How would you sum up your book in 10 words?
Shefalee Vasudev: “Powder Room challenges stereotypical notions of fashion in India.”
C: Why did you decide to tell the ‘untold story of Indian fashion’?
Will readers be able to identify with the people you’re talking about in the book? Will there be open interviews with designers?
SV: “Every person in this book is relatable and genuine. Most names are real too, the entire book is based on stories of people you and I know. Some names have been changed to protect their identity, but only where the person in question requested it. There are numerous candid interviews of top designers, models and other people in the fashion industry.”
C: What kind of response are you expecting from the fashion industry?
SV: “I hope the industry will note that I have told their stories with an emphasis on their work, inspiration, struggle, vanity, their relationships with the world, their fears and hopes. It’s not a focus on their vulnerabilities alone, there is an intense exploration of who they are as creators of fashion.
More than anything else, I hope my attempt to tell these stories subtly, with journalistic detachment, without being carried away by vicarious
impulses has been successful.”
C: What are your future plans? Maybe a movie deal?
SV: “Another book after this, maybe. I’m only a journalist and writer, don’t know how to make movies or write for them!”
Shefalee Vasudev Powder Room: The Untold Story Of Indian Fashion, Random House, ` 399