3 Wel­come to the Pow­der Room

Cosmopolitan (India) - - LIFESTYLIST -

SV: “While work­ing as an ed­i­tor at Marie Claire, I was part of fash­ion’s front row and had fab­u­lous op­por­tu­ni­ties to ex­am­ine the glam beat. But a fash­ion mag­a­zine of­fers a lim­ited for­mat, it doesn’t al­low you what main­stream jour­nal­ism does—a larger and open space to tell a story. But main­stream jour­nal­ism, even though a great plat­form, is still a small one. As I went along, I re­alised I needed a big­ger can­vas to bring out what I was look­ing at as a fash­ion jour­nal­ist, but was un­able to fully ex­press it in col­umns and head­lines. So, I wrote the book.

Pow­der Room gave me a large can­vas, a sin­gle theme and the op­por­tu­nity to un­ravel the com­plex lay­ers that lie be­hind an in­dus­try.” Renowned jour­nal­ist and fash­ion com­men­ta­tor, She­falee Va­sudev, is leav­ing no stone un­turned in her new tell-all book about the In­dian fash­ion in­dus­try.

Cosmo: How would you sum up your book in 10 words?

She­falee Va­sudev: “Pow­der Room chal­lenges stereo­typ­i­cal no­tions of fash­ion in In­dia.”

C: Why did you de­cide to tell the ‘un­told story of In­dian fash­ion’?

Will read­ers be able to iden­tify with the peo­ple you’re talk­ing about in the book? Will there be open in­ter­views with de­sign­ers?

SV: “Ev­ery per­son in this book is re­lat­able and gen­uine. Most names are real too, the en­tire book is based on sto­ries of peo­ple you and I know. Some names have been changed to pro­tect their iden­tity, but only where the per­son in ques­tion re­quested it. There are nu­mer­ous can­did in­ter­views of top de­sign­ers, mod­els and other peo­ple in the fash­ion in­dus­try.”

C: What kind of re­sponse are you ex­pect­ing from the fash­ion in­dus­try?

SV: “I hope the in­dus­try will note that I have told their sto­ries with an em­pha­sis on their work, in­spi­ra­tion, strug­gle, van­ity, their re­la­tion­ships with the world, their fears and hopes. It’s not a fo­cus on their vul­ner­a­bil­i­ties alone, there is an in­tense ex­plo­ration of who they are as creators of fash­ion.

More than any­thing else, I hope my at­tempt to tell these sto­ries sub­tly, with jour­nal­is­tic de­tach­ment, with­out be­ing car­ried away by vi­car­i­ous

im­pulses has been suc­cess­ful.”

C: What are your fu­ture plans? Maybe a movie deal?

SV: “An­other book af­ter this, maybe. I’m only a jour­nal­ist and writer, don’t know how to make movies or write for them!”

She­falee Va­sudev Pow­der Room: The Un­told Story Of In­dian Fash­ion, Ran­dom House, ` 399

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