The Real Reason You’re Nuts About Shoes
The fascinating reasons why we’re seduced by footwear now more than ever!
Long before Louboutins became objects of desire, chicks have been shoe-crazy. Recently, we got proof of exactly how crazy: While sales of most things have plummeted due to the recession, footwear sales have gone up in comparison. Why? Turns out, we’ve always been wired for shoe lust. When you try something on, “The neurotransmitter dopamine is released, providing a feel-good high,” says Martin Lindstrom, author of Buyology: Truth And Lies About Why We Buy. Usually, the high flatlines and guilt starts creeping in...except, when you’re buying shoes. “We rationalise shoes as a practical buy—so we hold on to that pleasurable feeling longer.”
The wonderful feelings intensify when you pick high heels. “Like animals, we’re wired to associate height with power,” says Helen Fisher, Ph.D.. In previous centuries, only the wealthy wore high heels— everyone else had practical footwear for manual labour. “Shoes were a measure of class,” says Fisher, “and we have a bit of that mind-set ingrained in us.” Think of stilettos and you think: sex. “A woman in stilettos assumes a mating pose called lordosis,” says Fisher. “Her butt lifts, and her back arches.” According to Daniel Amen, M.D., author of The Brain In Love, “The area of the brain that communicates with the genitals is right next to the area that deals with the feet. These regions share neural crosstalk, which may be why shoes can be erotic.”
‘All I really want is a bl**dy handbag!’