Cosmo cam­paign

Cosmopolitan (India) - - COSMO CAMPAIGN -

were fight­ing, but things got worse af­ter we got mar­ried,” she says. “One night, we were ar­gu­ing and he’d had a bit to drink, when he lost his cool and slapped me. He apol­o­gised pro­fusely and I let it go as a one-off in­ci­dent, but over the next few months, he hit me when­ever an ar­gu­ment got out of hand, and once pushed me so hard, I fell on a glass ta­ble and cut my head.” Gul­nar knew she had to take ac­tion, but it took her over two years to fi­nally end her mar­riage. “I was fright­ened and con­fused. Fi­nally, one day my sis­ter saw me try­ing to con­ceal a black eye, and forced me to get a di­vorce.” While Gul­nar did fi­nally put an end to the abuse, many women don’t. Clin­i­cal psy­chol­o­gist Dr Ann Simi John, Columbia Asia Hospi­tal, Gur­gaon, says do­mes­tic vi­o­lence has sadly be­come a cul­tur­ally ac­cepted fact, and it’s got to do with so­cial be­liefs that men are more pow­er­ful than women. So vi­o­lence be­comes a sym­bol of power in so­ci­ety, and women val­i­date this the­ory by al­low­ing men to be phys­i­cally vi­o­lent.” In fact, her the­ory finds proof in some rather dis­turb­ing re­search find­ings. Ac­cord­ing to a poll con­ducted by Thomas Reuters Foun­da­tion’s Trust Law, “52 per­cent of women think it is jus­ti­fied for a man to beat his wife.”

At Cosmo, we feel very strongly about the sub­ject—and be­lieve that no woman should have to go through phys­i­cal and emo­tional tor­ture. Which is why we joined forces with some of In­dia’s most fa­mous men to ini­ti­ate our so­cial cam­paign— Real Men Don’t Hit Women. Our mis­sion: to spread the mes­sage that mas­culin­ity is not about ex­er­cis­ing phys­i­cal strength on your part­ner, but about re­spect­ing and pro­tect­ing them. “This is a bril­liant cause,” says ac­tor Vir Das, who is part of Cosmo’s Real Men cam­paign. “It’s about re­spect­ing women. I know this

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