Issey Miyake's iconic pleats in a bottle!
We're lusting after the hottest new scent to hit stores—Issey Miyake Pleats Please. Cosmo caught up with Florian Hanhausen, International Operational Marketing Director at Beaute Prestige International, to give us all the details... Cosmo: We hear this fragrance is inspired by one of Issey Miyake's fashion lines, Pleats Please. What part of his design philosophy can we see echo in this perfume? Florian Hanhausen: “Structurally, the Pleats Please bottle is a vertical representation of a pleat. When you look at it, it has two aspects of the Pleats Please universe, as the line is not only fashion (clothing), but also handbags. We started with our Bilbao bag for the bottle (which features a multi-triangle pattern), and the Pleats Please fabric for the cap. We were sitting in our creative meeting, and someone just dropped the Bilbao bag on the table, and that’s where we got our inspiration from.”
C: How is this different from the fragrances you’ve done before... FH: “We’ve broken away from the world of freshness, because all our earlier scents have always been very fresh. Now we’ve brought out a floral, fruity scent with our signature.”
C: What does Pleats Please Smell Like? FH: “We began with a floral component, which was peony and sweet pea, and added patchouli and cedar for elegance. Its genius lies in two things—the Nashi, an Asian hybrid fruit, used for the top note, that gives it a mixed scent, and vanilla that runs as the spinal cord of the scent.”