ANISHA SINGH

Be­ing an on­line en­tre­pre­neur is the lat­est buzz­word, so Cosmo caught up with the women who’re us­ing the web to earn their bread, but­ter and jam!

Cosmopolitan (India) - - CAREER - By Priyam Chaturvedi Founder and CEO,

“My­dala is a mer­chant mar­ket­ing plat­form where we of­fer coupons, dis­counts and deals on ev­ery­thing from restau­rants, beauty prod­ucts to cinemas and spas, etc.”

“We gen­er­ate rev­enue off each deal, and ev­ery­thing we make goes back into the busi­ness for ex­pan­sion.”

“Don’t start a busi­ness just be­cause it’s trendy. In­stead, in­vest in some­thing that ful­fills a need, as that’s where your prof­itabil­ity lies.”

“On­line or off­line, the first thing to keep in mind be­fore start­ing any busi­ness is to see if it makes sense. It has to be log­i­cal. If you want to make it sus­tain­able and long-term, un­der­stand where your users will come from and how you plan to scale up!”

Dress, For­ever New; neck­lace, Blur de­signs

Anisha: C: How do you make money from your ven­ture? A: C: What’s your ad­vice to peo­ple who are plan­ning to start an on­line busi­ness? A: C: What are the top things one needs to keep in mind be­fore start­ing an on­line set up? A:

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