Cosmopolitan (India) - - CAREER - Own­ers,

“Bake Box is a monthly sub­scrip­tion ser­vice for cake lovers, where our sub­scribers re­ceive a box full of goods from that month’s baker. Bake Box of­fers home bak­ers an ex­cel­lent chance to mar­ket them­selves with an en­gaged au­di­ence on­line.”

“We fol­lowed a lean start-up ap­proach and val­i­dated the busi­ness be­fore launch­ing. We met bak­ers, sam­pled their prod­ucts and in­spected their kitchens for hy­giene stan­dards. We fo­cused a lot on pro­mot­ing the busi­ness through so­cial me­dia and en­sured the de­sign aes­thet­ics of the busi­ness were really dis­tinc­tive.”

“Am I passionate about the con­cept and will­ing to put my own money be­hind this? Do I have the ex­pe­ri­ence to ex­e­cute this? Can I make other peo­ple ex­cited about this con­cept?”

“Try and val­i­date your busi­ness idea be­fore you spend money de­vel­op­ing it. Have a strong mar­ket­ing bud­get and en­sure that the qual­ity of your busi­ness is non-ne­go­tiable.”

Tell us about your on­line ven­ture? Jen­nifer & Mansi: C: What kind of prepa­ra­tion went be­hind it? J&M: C: What ques­tions should one ask be­fore star­ing an on­line busi­ness? J&M: C: What’s your ad­vise to peo­ple who are plan­ning to start an on­line set-up? J&M: Bake­box,

` 750 On Jen­nifer: blazer,

printed shirt and jeg­gings, all Marks &

Spencer; stone em­bel­lished neck­lace, Out­house; suede peep­toes, Steve Mad­den; On

Mansi: Printed dress, Marks & Spencer; belt,

Ac­ces­sorize; suede pumps, Tr­ishuli; coin neck­lace, Out­house

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