THINK­ING ABOUT HAIR STRAIGHT­EN­ING, BUT SCARED OF DAM­AGE/BREAK­AGE?

MA­TRIX, THE NO. 1 AMER­I­CAN SALON BRAND IN THE WORLD, LAUNCHES ITS 1ST EVER ANTI-BREAK­AGE STRAIGHT­EN­ING SER­VICE. WE SAY IT’S A MUST TRY!

Cosmopolitan (India) - - CONTENTS -

Love the rains but hate pouf-ball hair? You’re not alone. Balmy air causes the cu­ti­cles in the hair to open and swell up by ab­sorb­ing ex­tra mois­ture. This re­sults in ev­ery Cosmo girl’s night­mare— un­man­age­able hair that is shape­less and lack­lus­ter. And while straight­en­ing is a great way to sort out the mess, it causes dam­age and break­age. Or does it? The NAT­U­RAL-SOFT STRAIGHT Ser­vice is the 1st anti-break­age straight­en­ing sys­tem from Ma­trix. This in-salon straight­en­ing ser­vice con­di­tions hair for a shiny, nat­u­rally healthy look. Opti.Straight straight­en­ing cream which is used in this ser­vice fea­tures an Auto-Con­trol Tech­nol­ogy that helps pre­vent break­age dur­ing straight­en­ing:

TRUST THE PRO­FES­SION­ALS

To get the per­fect, smooth style, don’t try this at home and leave it to the ex­perts. This highly tech­ni­cal ser­vice must only be un­der­taken by pro­fes­sion­als who are pros at giv­ing a straight, friz­zfree look. Keep this in mind when go­ing straight.

IT SHOULDN’T LOOK FAKE

Straight hair is lovely, es­pe­cially when it looks nat­u­ral. Tra­di­tional straight­en­ing meth­ods in the mar­ket ac­ti­vate Thio-based molecules, which al­ter the bonds of the hair, mak­ing it look un­nat­u­ral and causes break­age. The Ma­trix Nat­u­ral-Soft Straight Ser­vice ac­ti­vates the Di-Thio molecules that pro­vide ad­di­tional sup­port by cre­at­ing a bridge in the hair to help sup­port hair bonds. This tech­nol­ogy stops straight­en­ing the minute a nat­u­rally straight look is achieved.

IT SHOULDN’T SMELL

Some­times it’s just the smell of straight­en­ing cream that turns you off and makes it an or­deal to sit through the process. The Opti.Straight straight­en­ing cream is en­riched with a much stronger fra­grance that helps defuse the am­mo­nia smell. A con­coc­tion of leaves, its sig­na­ture Bri­dal Fra­grance is a plea­sure to sit through.

IT SHOULD BE CUS­TOMISED

type of ser­vice isn’t ideal for all kinds of hair. The Ma­trix ser­vice comes in two vari­ants. The Sen­si­tized to Nor­mal op­tion is for hair, while the Nor­mal to Re­sis­tant vari­ant is for thick, se­ri­ously-curly hair. So there’s no rea­son to give frizz a chance this sea­son. Fight it with the Ma­trix Anti-Break­age Straight­en­ing Sys­tem with Opti.Straight Cream. Ask your stylist for the NAT­U­RAL-SOFT STRAIGHT Ser­vice now.

AF­TER

BE­FORE

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