THINKING ABOUT HAIR STRAIGHTENING, BUT SCARED OF DAMAGE/BREAKAGE?
MATRIX, THE NO. 1 AMERICAN SALON BRAND IN THE WORLD, LAUNCHES ITS 1ST EVER ANTI-BREAKAGE STRAIGHTENING SERVICE. WE SAY IT’S A MUST TRY!
Love the rains but hate pouf-ball hair? You’re not alone. Balmy air causes the cuticles in the hair to open and swell up by absorbing extra moisture. This results in every Cosmo girl’s nightmare— unmanageable hair that is shapeless and lackluster. And while straightening is a great way to sort out the mess, it causes damage and breakage. Or does it? The NATURAL-SOFT STRAIGHT Service is the 1st anti-breakage straightening system from Matrix. This in-salon straightening service conditions hair for a shiny, naturally healthy look. Opti.Straight straightening cream which is used in this service features an Auto-Control Technology that helps prevent breakage during straightening:
TRUST THE PROFESSIONALS
To get the perfect, smooth style, don’t try this at home and leave it to the experts. This highly technical service must only be undertaken by professionals who are pros at giving a straight, frizzfree look. Keep this in mind when going straight.
IT SHOULDN’T LOOK FAKE
Straight hair is lovely, especially when it looks natural. Traditional straightening methods in the market activate Thio-based molecules, which alter the bonds of the hair, making it look unnatural and causes breakage. The Matrix Natural-Soft Straight Service activates the Di-Thio molecules that provide additional support by creating a bridge in the hair to help support hair bonds. This technology stops straightening the minute a naturally straight look is achieved.
IT SHOULDN’T SMELL
Sometimes it’s just the smell of straightening cream that turns you off and makes it an ordeal to sit through the process. The Opti.Straight straightening cream is enriched with a much stronger fragrance that helps defuse the ammonia smell. A concoction of leaves, its signature Bridal Fragrance is a pleasure to sit through.
IT SHOULD BE CUSTOMISED
type of service isn’t ideal for all kinds of hair. The Matrix service comes in two variants. The Sensitized to Normal option is for hair, while the Normal to Resistant variant is for thick, seriously-curly hair. So there’s no reason to give frizz a chance this season. Fight it with the Matrix Anti-Breakage Straightening System with Opti.Straight Cream. Ask your stylist for the NATURAL-SOFT STRAIGHT Service now.