Best E-Tailer

Style Fi­esta

Cosmopolitan (India) - - COSMO SPECIAL -

Blog­ger: Ma­soom R Mi­nawala URL: style­fi­ Started in: 2012 I de­cided to start an on­line store be­cause... MRM: “I wanted to make great style and the lat­est trends ac­ces­si­ble to ev­ery­one in the coun­try.” Why we’re dif­fer­ent from other e-tail­ers... MRM: “We’re af­ford­able and trendy—a rare com­bi­na­tion.” What we sell... MRM: “Women’s cloth­ing, bags and jewellery. Our most pop­u­lar prod­ucts are state­ment ear­rings and ear cuffs.”

What is takes to start and main­tain a suc­cess­ful shop­ping web­site... MRM: “If your prod­uct is good, it’ll sell. But most im­por­tantly, you need to love what you do to make it suc­cess­ful.” My big­gest fash­ion in­flu­ence has been... MRM: “Julie Deane, the name be­hind the Cam­bridge Satchel Com­pany.” The de­signer-of-the-mo­ment is... MRM: “Anamika Khanna. I have a weak­ness for in­no­va­tive de­signs!” One trend that I just don’t un­der­stand... MRM: “Tassles.” In about two years, I see Style Fi­esta... MRM: “Tak­ing over as the ASOS of In­dia—a one-stop des­ti­na­tion for the lat­est styles at great prices.”

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