Best Beauty Blog

In­dian Van­ity Case

Cosmopolitan (India) - - COSMO SPECIAL -

Blog­ger: Cyn­thia Zachar­ica URL: in­di­an­van­i­ty­case.com Started in: 2009 Fol­low­ers: 70,000 I de­cided to start a beauty blog... CZ: “Be­cause I wanted to write about my fas­ci­na­tion with make-up and all things beauty. It seemed like a good idea at the time. Also, I’m a trained make-up artist!” My favourite kind of posts are... CZ: “I like to do posts with va­ri­ety, where I talk about more than one thing. I like to mix beauty with fash­ion. For ex­am­ple, I won’t ded­i­cate an en­tire post to just face­wash.” What sets me apart from other beauty blog­gers... CZ: “A reader once said that I could de­con­struct make-up and make it look in­ter­est­ing and easy. That’s what I want my blog to con­vey.” The best part about be­ing a beauty blog­ger... CZ: “Is pho­tograph­ing beauty prod­ucts! And I get to play with make-up ev­ery­day, which un­leashes my artis­tic sub­con­scious­ness.” The most chal­leng­ing part about be­ing a blog­ger is... CZ: “You have to be thick-skinned when you put your­self out there. I’ve had to learn to let neg­a­tive feed­back and un­pleas­ant com­ments roll off my back.” My favourite beauty prod­ucts are... CZ: “Bour­jois 123 Per­fect Foun­da­tion, Lakmé Kohl Ul­ti­mate and La Roche-Posay Ef­faclar Duo.”

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