Ed­i­tor’s Let­ter

Cosmopolitan (India) - - CONTENTS -

When it comes to beauty, I’m not ex­ag­ger­at­ing when I say the Cosmo team is ob­sessed. At the of­fice, you can al­ways spot a team mem­ber hav­ing an an­i­mated con­ver­sa­tion about new blow-dry tech­niques, nail colour trends, the ben­e­fits of HD blush ver­sus a reg­u­lar one (“So dated!”), and of course, all kinds and shades of lip­sticks (we lean to­wards bold colours, BTW)! And that un-dy­ing ded­i­ca­tion to the world of hair, skin, and make-up is what we’re cel­e­brat­ing with our beauty spe­cial is­sue this month. Crammed with over 40 pages of ev­ery­thing get-gor­geous, our Novem­ber is­sue has more than just a few star sto­ries. We’ve listed the lat­est trends (re­mem­ber to take notes from The 12 Things Your Skin Needs This Au­tumn, pg 240), magic-po­tion prod­ucts ( Hey, Beauty Ex­perts... What’s In­side Your Kits?, pg 254), celebrity favourites (Malaika Arora Khan and Alia Bhatt re­veal their most hush-hush se­crets on pages 262 and 281), and life-chang­ing make-up tech­niques ( Best Beauty YouTube Videos, pg 266). As you can tell from this sam­pler, there’s a lot of need-to-know in­for­ma­tion here, and I’m hop­ing you take away sev­eral new nuggets.

On a more se­ri­ous note, this is­sue also marks the launch of a very im­por­tant cam­paign fronted by In­dia’s top mod­els ( Mod­els Go Bare Faced For Cosmo, pg 232). At Cos­mopoli­tan, we’ve al­ways en­cour­aged women to be con­fi­dent and happy, and are dis­turbed to see how women are feel­ing the pres­sure to be ‘per­fect’. Our cam­paign fo­cuses on the im­por­tance of be­ing se­cure in your nat­u­ral beauty, and not hiding be­hind an in­creas­ingly om­nipresent ‘cos­metic mask’. Would you dare to go sans make up for a week, or even a day? Tell us what you think by tweet­ing @cos­moin­dia

(#cos­mo­cam­paign).

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