AWED­DING AF­FAIR

A week-long fest ded­i­cated to wed­dings, Trousseau Week at UB City-The Col­lec­tion, this month is the best plat­form for lux­ury brands to show­case their ex­per­tise.

Cosmopolitan (India) - - PROMOTION -

In a coun­try where wed­dings are the grand­est af­fair in one’s life, each el­e­ment is cu­rated to blend into a colour­ful celebration. Keep­ing in mind the im­por­tance of th­ese cer­e­monies, lux­ury so­lu­tions are much in de­mand. Cel­e­brat­ing this tra­di­tion, the fourth edi­tion of Trousseau Week, ex­clu­sively hosted at UB City-The Col­lec­tion, will pro­vide a plat­form to all wed­ding-re­lated lux­ury of­fer­ings in the coun­try. The Col­lec­tion at UB City, Ban­ga­lore, which has been de­vel­oped by UB and Pres­tige Group—South In­dia’s pre­mier real es­tate de­vel­op­ers—will dou­ble as a haven that pro­vides all the el­e­ments to make a dream wed­ding a re­al­ity.

Run­ning from Novem­ber 21 till De­cem­ber 1, the fes­ti­val will see the best of wed­ding cou­ture, wed­ding plan­ners, de­sign­ers, wed­ding pho­tog­ra­phers, ban­quet Trousseau Week 2013 is the per­fect op­por­tu­nity for brands to be part of the wed­ding

cel­e­bra­tions or­gan­is­ers, and lux­ury brands come to­gether un­der one roof. The Col­lec­tion will also host other events ded­i­cated to th­ese brands that cater to wed­ding plan­ning, de­sign, and con­sult­ing needs. Par­tic­i­pat­ing in the 10-day af­fair are big names which have suc­cess­fully dis­played their oeu­vre at The Col­lec­tion last year, in­clud­ing brands like Turquoise & Gold, Shim­mer, Avi­raté, Sam­saara, Ki­maya, Cor­neliani, Hack­ett, Mi­nawala and Diani Jewels, and AS Moti­wala Jewellers among oth­ers. Show­cas­ing the op­por­tu­nity to launch new col­lec­tions, net­work, and carve a niche in the ever-evolv­ing wed­ding

in­dus­try, Trousseau Week 2013 is the per­fect op­por­tu­nity for la­bels and brands to be­come part of some­thing big­ger.

The event will com­mence with a grand open­ing night, where an haute cou­ture fash­ion show, chore­ographed by Marc Robin­son, will put on view the best in bridal­wear this sea­son. Cou­turier Tarun Tahil­iani will also show­case his new wed­ding col­lec­tion at the show. Fol­low­ing this, brands will get a chance to dis­play their forte in the des­ig­nated über-luxe stalls at the venue.

With a colour theme of emer­ald green, each of the ex­clu­sive lounges there will be sep­a­rated by the brand’s area of spe­cial­i­ties, be it wed­ding plan­ning, gift­ing, bridal­wear, ac­ces­sories, photography, lux­ury as­sort­ments for the big day, desti­na­tion wed­dings, or travel. Dif­fer­ent brands who wish to par­tic­i­pate will find the fes­ti­val a one-stop desti­na­tion for client in­ter­face.

Talk­ing about the vi­sion be­hind the grand af­fair, Uzma Ir­fan, ex­ec­u­tive di­rec­tor, Pres­tige Group and founder of Sub­lime Gal­le­ria says, “Cou­ples who are plan­ning to tie the knot are al­ways will­ing to go to great lengths to find the best of venues, d e s i g n e r we a r, ser­vices etc. Our vi­sion for Trousseau We e k w a s to pro­vide so­lu­tions for them un­der one roof, with the help of some of the best brands in the mar­ket.”

“Our vi­sion for Trousseau Week was to pro­vide so­lu­tions for them un­der one roof, with the help of some of the best brands in the mar­ket.”

—Uzma Ir­fan

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