MODELS GO BARE FACED FOR COSMO!
We asked the country’s top models—women who spend the majority of their lives under layers of foundation and mascara—to go completely natural. Our message? Physical beauty is limited, inner confidence is forever!
According to a recent survey conducted in over 10 countries and polling thousands of women, only a teeny 2% describe themselves as beautiful, and just 13% of women say they are satisfied with their beauty. There’s more—nearly 68% of women feel that the media today sets unreal standards of beauty that most cannot even think of achieving. Not good. With the barrage of ‘flawless’ images hitting us every single day, many women either end up feeling ‘lesser than’, or pressured to achieve the ‘perfect’ face, hair, lashes, and waist. At Cosmo, however, we believe that women should be proud of their bodies, their skin, themselves. And more than anything else, they shouldn’t have to feel embarrased being ‘real’. Sure, make-up, surgery, and alterations are fine if you want them, but they are choices, and not something you ‘have to’ do because it is expected. So we’re thrilled to announce our Go Natural campaign, an initiative that encourages acceptance and questions the belief that women must look ‘perfect’ at all times. To support us, India’s most famous models have dared to bare their most natural selves— zero filters, not a smidgen of make-up, and absolutely no Photoshop, just real beauty in its purest form. The message being sent out is a pretty powerful one—being real is not just good enough, it’s beautiful and confident. And ultimately, you are as beautiful as you feel.
“This shoot was really important to me because for once I was representing myself and how I look, with no distortions. It’s great to be given a platform, as a model, where I can showcase that my self image does not come from the trimmings that are
a part of my profession.”
“I think this is a great concept. Going bare faced does require a lot of confidence
and I did feel a bit insecure at first, but then I thought that one should be ok being their real self. The best part of this campaign according to me is that everyone will be able to relate to us
models as regular people.”
“I chose to be a part of this campaign because it felt like an opportunity where I could be in front of the camera without any make-up
to hide behind and still feel confident. I think it’s very important to feel good about yourself—with or
without any make-up!”
“I think using tonnes of make-up on your face has become a huge trend,
but it’s not something that suits everyone! Each one of us is born with a strong feature and I’d like to tell people to be conscious of their strengths and be all-natural.”