Canon bets on cloud printing
With a flat PC market for the last multiple quarters, Canon is planning to leverage the growing popularity of tablets and smartphones to increase its inkjet printer market share. The company recently launched a series of Pixma cloud printers that allow printing on the go.
Inkjet printers contribute 9 percent to Canon’s overall revenue of ` 1,868 crore. In 2014 the company wants to grow 25 percent and increase its market share in the ` 4,500 crore inkjet printer market.
Said Alok Bharadwaj, Executive VP, Canon India, “We have seen an increasing trend among consumers to use smartphones and tablets to print stuff like social media images and photographs for project work. With the new launches we expect to cater to this new target audience of techsavvy youth. We also aim to increase our present market share of 30 percent in inkjet printers to 45 percent in the next two years.”
Canon has launched three SKUs—the Pixma MG2570, MG3570 and MG6470—of its cloud-based Wi-Fi inkjet printers, and priced them at ` 6,495, ` 13,495 and ` 20,495 respectively.
According to Canon, at ` 1 for a monochrome and ` 4 for a color printout, the printers will save on the cost of printing per page. To save on paper and power the printers also have an auto duplex printing feature and auto power-off mode that switch on once a print command is given.
The company will create special demo zones with Wi-Fi capabilities at its 109 Canon Image Squares (CISs) for giving customers a touch-andfeel experience. CISs are its exclusive stores; the company plans to increase their number to 200 by 2014.
To showcase the new printers to consumers Canon will also conduct 10 road-shows.
The company has around 400 primary channel partners and over 6,000 retailer partners whom it wants to train for the cloud-based printers.