Canon bets on cloud print­ing

CRN - - CONTENTS - — Ab­hi­jeet Mukher­jee

With a flat PC mar­ket for the last mul­ti­ple quar­ters, Canon is plan­ning to lever­age the grow­ing pop­u­lar­ity of tablets and smart­phones to in­crease its inkjet printer mar­ket share. The com­pany re­cently launched a se­ries of Pixma cloud print­ers that al­low print­ing on the go.

Inkjet print­ers con­trib­ute 9 per­cent to Canon’s over­all rev­enue of ` 1,868 crore. In 2014 the com­pany wants to grow 25 per­cent and in­crease its mar­ket share in the ` 4,500 crore inkjet printer mar­ket.

Said Alok Bharad­waj, Ex­ec­u­tive VP, Canon In­dia, “We have seen an in­creas­ing trend among con­sumers to use smart­phones and tablets to print stuff like so­cial me­dia im­ages and pho­to­graphs for project work. With the new launches we ex­pect to cater to this new tar­get au­di­ence of tech­savvy youth. We also aim to in­crease our present mar­ket share of 30 per­cent in inkjet print­ers to 45 per­cent in the next two years.”

Canon has launched three SKUs—the Pixma MG2570, MG3570 and MG6470—of its cloud-based Wi-Fi inkjet print­ers, and priced them at ` 6,495, ` 13,495 and ` 20,495 re­spec­tively.

Ac­cord­ing to Canon, at ` 1 for a mono­chrome and ` 4 for a color print­out, the print­ers will save on the cost of print­ing per page. To save on paper and power the print­ers also have an auto du­plex print­ing fea­ture and auto power-off mode that switch on once a print com­mand is given.

The com­pany will cre­ate spe­cial demo zones with Wi-Fi ca­pa­bil­i­ties at its 109 Canon Im­age Squares (CISs) for giv­ing cus­tomers a touch-and­feel ex­pe­ri­ence. CISs are its exclusive stores; the com­pany plans to in­crease their num­ber to 200 by 2014.

To show­case the new print­ers to con­sumers Canon will also con­duct 10 road-shows.

The com­pany has around 400 pri­mary chan­nel part­ners and over 6,000 re­tailer part­ners whom it wants to train for the cloud-based print­ers.

ALOK BHARAD­WAJ

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