SIX IDEAS THAT WORKED GLOBALLY
Argentina: A country with socio-economic characteristics similar to India, rolled out three million PCs to schools as part of its Conectar Egualdad (Relevance) program. The government partnered with telecom companies to subsidize broadband costs. This resulted in 74 percent PC penetration. 85 percent of the teachers were trained to use computers. Brazil: With an initiative called PC Conectado, set up a budget of $9 billion to subsidize PCs for low-income groups and students. The government subsidized loan repayments and offered consumers the chance to own a PC paying as little as $20 a month for a period of 48 months. Brazil had 45 percent PC penetration as of 2012. China: Provided a 13 percent rebate on PC purchases by rural Chinese and enabled PC makers to offer attractively-priced notebooks and desktops by underwriting taxes for low-income groups. Today, China has a PC penetration of 35 percent and is expected to cross 50 percent by 2015. China has already overtaken the US as the largest PC market. Malaysia: Subsidized one million netbooks for students and low income group families, and also subsidized projects to set up broadband in rural areas. The country has also taken steps to promote manufacturing in the country. It has introduced full income-tax exemption for individuals buying personal computers up to RM 3,000 (approximately ` 40,000). Today, Malaysia has 64 percent PC penetration, and is one of the hottest destinations for global PC manufacturing. South Africa: Offered a support of SAR 130 to teachers for repayment of loans on PCs purchased from an accredited list of suppliers. In this way PC penetration grew from the low singledigits to 19 percent in three years. Vietnam: A country that was ravaged by war for most of the second half of the 20th century, and where 80 percent of the population depends on agriculture, today has 12 percent PC penetration which is more than that of India. This was the result of government-subsidized broadband connections and software which reduced the TCO of a PC by 50 percent.
China provided a 13 percent rebate on PC purchases by rural Chinese and enabled OEMs to offer affordable PCs by underwriting taxes for low-income groups