The rapid transformation of the IT ecosystem and emergence of new business models are changing the revenue models in a big way. Concepts such as anything-as-a-service, BYOD and a shrinking PC market are changing the role of distributors in the IT value chain.
Distributors have realized that they would have to evolve and transform into a solutions role rather than stick to the older norms of maintaining inventory and credit. They will need to focus more on training and enabling partners to make the transformation that required. Raman Srinivasan Chennai