CASE STUDY: MIND­CRAFT SOFT­WARE

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Mind­Craft

Soft­ware’s en­try into the pharma in­dus­try came af­ter it won a project from an In­dian pharma com­pany to in­te­grate its core ERP with pe­riph­eral sys­tems.

Mind­Craft then re­al­ized that pharma was a great ver­ti­cal to fol­low. “Pharma is an all-weather in­dus­try where there are no ma­jor downs. Pharma com­pa­nies are quite prof­itable and have a fair un­der­stand­ing of emerg­ing IT tech­nolo­gies, hence we found them quite open to IT in­vest­ments,” shares Hemant Nerurkar, MD, Mind­Craft.

The com­pany re­mained fo­cused on its core com­pe­ten­cies of ERP in­te­gra­tion and de-du­pli­ca­tion to tar­get cus­tomers in pharma. “It is es­sen­tial for so­lu­tion providers to have do­main ex­per­tise,” states Nerurkar. “We dis­cov­ered that pharma com­pa­nies were strug­gling with dis­in­te­grated ERP and pe­riph­eral sys­tems like com­pli­ance, mar­ket­ing and pro­duc­tion sys­tems. They were look­ing for dash­board vis­i­bil­ity of all the pro­cesses in the or­ga­ni­za­tion. Our pres­ence in the BFSI ver­ti­cal helped us to clinch deals in pharma due to ref­er­ences.”

Mind­Craft also saw the op­por­tu­nity in de-du­pli­ca­tion of large data­bases for phar­mas. It de­vel­oped its own al­go­rithm for de-du­pli­ca­tion. “We ex­e­cuted 4-5 such projects in the last two years,” Nerurkar in­forms.

The pharma in­dus­try cur­rently con­trib­utes 10 per­cent of the com­pany’s busi­ness; Nerurkar ex­pects this to in­crease to about 15 per­cent in 2014. “Be­sides our core com­pe­ten­cies, we are now fo­cus­ing on en­ter­prise mo­bil­ity. We are also in­creas­ing our fo­cus on BI so­lu­tions for mar­ket­ing di­vi­sions.”

We dis­cov­ered that pharma com­pa­nies were strug­gling with dis­in­te­grated ERP and pe­riph­eral sys­tems. They were look­ing for dash­board vis­i­bil­ity of all the pro­cesses in the or­ga­ni­za­tion

HEMANT NERURKAR

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