CASE STUDY: MINDCRAFT SOFTWARE
Software’s entry into the pharma industry came after it won a project from an Indian pharma company to integrate its core ERP with peripheral systems.
MindCraft then realized that pharma was a great vertical to follow. “Pharma is an all-weather industry where there are no major downs. Pharma companies are quite profitable and have a fair understanding of emerging IT technologies, hence we found them quite open to IT investments,” shares Hemant Nerurkar, MD, MindCraft.
The company remained focused on its core competencies of ERP integration and de-duplication to target customers in pharma. “It is essential for solution providers to have domain expertise,” states Nerurkar. “We discovered that pharma companies were struggling with disintegrated ERP and peripheral systems like compliance, marketing and production systems. They were looking for dashboard visibility of all the processes in the organization. Our presence in the BFSI vertical helped us to clinch deals in pharma due to references.”
MindCraft also saw the opportunity in de-duplication of large databases for pharmas. It developed its own algorithm for de-duplication. “We executed 4-5 such projects in the last two years,” Nerurkar informs.
The pharma industry currently contributes 10 percent of the company’s business; Nerurkar expects this to increase to about 15 percent in 2014. “Besides our core competencies, we are now focusing on enterprise mobility. We are also increasing our focus on BI solutions for marketing divisions.”
We discovered that pharma companies were struggling with disintegrated ERP and peripheral systems. They were looking for dashboard visibility of all the processes in the organization