Autodesk seeks 30 percent growth in 2014
Autodesk is targeting more than 30 percent growth in 2014. The company is expecting major contribution to its growth from 11 tier-2 and -3 cities where it started investing in 2012. Autodesk is banking on cities such as Nagpur, Chandigarh, Coimbatore, Kochi, Vadodara and Hyderabad which are emerging as manufacturing hubs, and verticals such as architecture, engineering & construction (AEC) and media & entertainment (M&E).
“We are seeing impressive demand for design suites because many projects are coming up at these locations,” shared Pankaj Gauba, Country Manager, Channels, Autodesk, India & Saarc. “We have appointed channel managers at these locations to support the channel in terms of identification of prospects and market intelligence.”
Autodesk is strengthening its
“As tier-2, and -3 cities have many SOHO and SMB customers who want entrylevel AutoCAD LT, we want to double our registered partners in 2014” PANKAJ GAUBA Country Manager, Channels Autodesk, India & Saarc
channel for its platform offerings AutoCAD and AutoCAD LT, and vertical offerings for manufacturing, AEC and M&E. The company has 93 value partners of whom 50 are focused on platform offerings and the rest on vertical offerings. Additionally, about 300 registered partners deal in AutoCad LT alone.
“As tier-2 and -3 locations have a large base of SOHO and SMB customers who opt for our entrylevel AutoCAD LT, we expect to double our registered partner base in 2014. To target opportunities for our value offerings we plan to increase our base of value partners by 15 percent,” informed Gauba.
Autodesk operates with three VADs—Redington and Ingram Micro for platform, manufacturing and AEC offerings, and Aditya Infotech for M&E offerings.
The government is where Autodesk is betting big. Said Gauba, “Last year we formed a separate team for this business; the team has been working on building a pipeline. We currently have six large projects in the pipeline which will materialize in 2014.”
Gauba expects the company’s cloud-based offerings, Autodesk 3ds Max and Autodesk Maya, to gather momentum in the coming months.