Au­todesk seeks 30 per­cent growth in 2014

CRN - - CONTENTS - ■ AMIT SINGH

Au­todesk is tar­get­ing more than 30 per­cent growth in 2014. The com­pany is ex­pect­ing ma­jor con­tri­bu­tion to its growth from 11 tier-2 and -3 cities where it started in­vest­ing in 2012. Au­todesk is bank­ing on cities such as Nag­pur, Chandigarh, Coim­bat­ore, Kochi, Vado­dara and Hy­der­abad which are emerg­ing as man­u­fac­tur­ing hubs, and ver­ti­cals such as ar­chi­tec­ture, en­gi­neer­ing & con­struc­tion (AEC) and me­dia & en­ter­tain­ment (M&E).

“We are see­ing im­pres­sive de­mand for de­sign suites be­cause many projects are com­ing up at these lo­ca­tions,” shared Pankaj Gauba, Coun­try Man­ager, Chan­nels, Au­todesk, In­dia & Saarc. “We have ap­pointed chan­nel man­agers at these lo­ca­tions to sup­port the chan­nel in terms of iden­ti­fi­ca­tion of prospects and mar­ket in­tel­li­gence.”

Au­todesk is strength­en­ing its

“As tier-2, and -3 cities have many SOHO and SMB cus­tomers who want en­trylevel Au­toCAD LT, we want to dou­ble our reg­is­tered part­ners in 2014” PANKAJ GAUBA Coun­try Man­ager, Chan­nels Au­todesk, In­dia & Saarc

chan­nel for its plat­form of­fer­ings Au­toCAD and Au­toCAD LT, and ver­ti­cal of­fer­ings for man­u­fac­tur­ing, AEC and M&E. The com­pany has 93 value part­ners of whom 50 are fo­cused on plat­form of­fer­ings and the rest on ver­ti­cal of­fer­ings. Ad­di­tion­ally, about 300 reg­is­tered part­ners deal in Au­toCad LT alone.

“As tier-2 and -3 lo­ca­tions have a large base of SOHO and SMB cus­tomers who opt for our en­trylevel Au­toCAD LT, we ex­pect to dou­ble our reg­is­tered part­ner base in 2014. To tar­get op­por­tu­ni­ties for our value of­fer­ings we plan to in­crease our base of value part­ners by 15 per­cent,” in­formed Gauba.

Au­todesk op­er­ates with three VADs—Redington and In­gram Mi­cro for plat­form, man­u­fac­tur­ing and AEC of­fer­ings, and Aditya In­fotech for M&E of­fer­ings.

The govern­ment is where Au­todesk is bet­ting big. Said Gauba, “Last year we formed a sep­a­rate team for this busi­ness; the team has been work­ing on build­ing a pipe­line. We cur­rently have six large projects in the pipe­line which will ma­te­ri­al­ize in 2014.”

Gauba ex­pects the com­pany’s cloud-based of­fer­ings, Au­todesk 3ds Max and Au­todesk Maya, to gather mo­men­tum in the com­ing months.

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