4Vs of distribution
I read the article by Ashok Pamidi on how distributors need to transform themselves in a cloud-driven services-oriented world. He beautifully articulated the 3Vs of distribution— velocity, variance and volume. I would like to add another V to the equation and that is— visibility.
In a cloud world, there is no product to sell, it is a concept which needs to be articulated based on the value it delivers. In here distributors will need to create visibility for new types of solutions and services among partners and customers alike in larger geographies and markets. Sasikanth Ramakrishnan Chennai