Vir­tu­al­iza­tion at­tain­ing ma­tu­rity

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T SRINIVASAN Man­ag­ing Di­rec­tor VMware In­dia & Saarc

In 2013 we saw con­tin­ued up­take of vir­tu­al­iza­tion and cloud com­put­ing tech­nolo­gies given the as­so­ci­ated cost sav­ings. There is also greater ma­tu­rity and un­der­stand­ing among cus­tomers for these tech­nolo­gies; we see this grow­ing in 2014.

Tech­nol­ogy and ROI

In 2014 busi­ness pri­or­i­ties will shift as op­ti­mism slowly re­turns to the In­dian econ­omy. Busi­ness lead­ers ex­pect IT to deliver much more than ROI—they want the abil­ity and flex­i­bil­ity to adapt to the dy­nam­ics of the mar­ket­place while con­tin­u­ing to lower op­er­at­ing costs.

Ac­cord­ing to an IDC re­port, the eco­nomic im­pact of server vir­tu­al­iza­tion in In­dia is es­ti­mated to reach $3.89 bil­lion by 2020. This com­prises costs avoided in a few key ar­eas such as server, power, cool­ing and real-es­tate. It is clearly an area that will con­tinue to top the In­dian CIO’s list of IT pri­or­i­ties in the years ahead.

Growth driv­ers

I be­lieve the fol­low­ing ar­eas will drive cus­tomer IT spend­ing in 2014.

Soft­ware-de­fined data cen­ters: The SDDC frame­work has gained ac­cep­tance among global busi­ness gi­ants and star­tups alike. In ad­di­tion, cus­tomers who moved to SDDC ar­chi­tec­ture have ex­pe­ri­enced greater value than those who did not.

Ex­tend­ing com­pute vir­tu­al­iza­tion: While many con­sider the com­pute vir­tu­al­iza­tion mar­ket to be rel­a­tively ma­ture, the story is far from com­plete. In 2014 we will see sig­nif­i­cant uptick in the use of vir­tual in­fra­struc­ture to host big data and grid ap­pli­ca­tions as en­ter­prises seek to make ap­pli­ca­tion de­ploy­ment more flex­i­ble and re­li­able. We should also ex­pect a con­tin­ued fo­cus on big data and HPC as the IT en­ablers for dif­fer­en­ti­a­tion in busi­ness.

Net­work vir­tu­al­iza­tion: The dis­cus­sion around soft­ware-de­fined net­work­ing will not abate in 2014. We ex­pect more fo­cus on net­work vir­tu­al­iza­tion de­ploy­ment next year. Adop­tion has started to spread be­yond pub­lic cloud providers and tech­nol­ogy-driven cus­tomers to large en­ter­prises. It’s a safe bet that 2014 will be a year in which adop­tion moves even fur­ther into the main­stream. We will see many of these cus­tomers mov­ing from proof-of-con­cept tri­als to live pro­duc­tion de­ploy­ments.

Stor­age vir­tu­al­iza­tion: The sep­a­ra­tion of ap­pli­ca­tions from their stor­age is on­go­ing. As these and other stor­age ef­forts come to­gether, ven­dors will deliver the layer of soft­ware that al­lows data to be eas­ily avail­able within the

As per IDC, the eco­nomic im­pact of server vir­tu­al­iza­tion in In­dia will be $3.89 bil­lion by 2020. This com­prises costs avoided in servers, power, cool­ing and real-es­tate

avail­able in­fra­struc­ture and makes it eas­ily con­sum­able by ap­pli­ca­tions ir­re­spec­tive of the un­der­ly­ing phys­i­cal stor­age in­fra­struc­ture. The trend to­ward ab­stract­ing stor­age is gath­er­ing pace across the in­dus­try, and we ex­pect to see sig­nif­i­cant progress be­ing made in this area in 2014.

Au­to­mat­i­cally man­ag­ing the SDDC: The progress be­ing made in sep­a­rat­ing ap­pli­ca­tions from the un­der­ly­ing com­pute, net­work and stor­age in­fra­struc­ture is only half the SDDC story. The broad trend seems to be to­ward man­ag­ing het­ero­ge­neous SDDCs (and thus the cloud) so that con­sumers of XaaS are able to man­age a broad port­fo­lio of SaaS, PaaS and IaaS along with their pri­vate cloud and part­ner ser­vice provider as­sets.

End-user com­put­ing: Just as the de­liv­ery of ap­pli­ca­tions has been trans­formed by the cloud busi­ness model and the SDDC tech­nolo­gies that un­der­pin them, the client is un­der­go­ing enor­mous change. The rise of mo­bile com­put­ing is un­stop­pable.

Chan­nel op­por­tu­ni­ties

We en­cour­age part­ners to fo­cus on build­ing com­pe­ten­cies to dif­fer­en­ti­ate them­selves in the mar­ket and on cul­ti­vat­ing strong cus­tomer re­la­tion­ships.

Over the next few months our chan­nel strat­egy will be fo­cused around SDDC as we are see­ing good mo­men­tum around it in In­dia. We will also be lay­ing strong em­pha­sis on the govern­ment and de­fense sec­tors in the coun­try, and will work closely with our sys­tems in­te­gra­tion and OEM part­ners. In ad­di­tion, we are pur­su­ing the vir­tu­al­iza­tion op­por­tu­nity in the SMB seg­ment and have cre­ated an SMB unit to drive our chan­nel-led go-to-mar­ket strat­egy.

T SRINIVASAN MAN­AG­ING DI­REC­TOR, IN­DIA & SAARC, VMWARE

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