Dell re-aligns tablet strat­egy with Venue

CRN - - CONTENTS - — Amit Singh

Dell is re-align­ing its tablet strat­egy with an ag­gres­sive fo­cus on con­sumers. It has launched four Dell Venue tablets, in­clud­ing Venue 7 and Venue 8 with An­droid OS for con­sumers, and Venue 8 Pro and Venue 11 Pro with Win­dows 8.1 for busi­ness users. It will in­tro­duce 3G ver­sions of these prod­ucts by Fe­bru­ary-end.

The ven­dor is aim­ing to emerge among the top three tablet play­ers in the coun­try within a year. Said P Kr­ish­naku­mar, Ex­ec­u­tive Di­rec­tor & Gen­eral Man­ager, Con­sumer & Small Busi­ness, Dell In­dia, “In the tablet space, there is a shift hap­pen­ing from en­try-level, low-end tablets to high-end ones with bet­ter hard­ware and swift ser­vice sup­port. This is where Dell will have an edge over the com­pe­ti­tion.” Kr­ish­naku­mar saw the en­ter­prise seg­ment as a big op­por­tu­nity. He said en­ter­prises are in­creas­ingly adopt­ing BYOD and look­ing at de­vices with built-in se­cu­rity and ser­vices. Ac­cord­ing to him, Win­dows­based tablets will gain sig­nif­i­cant trac­tion in en­ter­prises, and BFSI, pharma and re­tail will take the lead. He said that the Venue Pro se­ries with Win­dows 8.1 could of­fer an end-to-end so­lu­tion for these cus­tomers.

Dell ini­tially plans to sell the new prod­ucts through Dell exclusive and Croma stores in the top eight cities. “We will ex­pand the fo­cus to the top 50 cities in the next two months, and will in­clude multi-brand stores and commercial part­ners cater­ing to en­ter­prises,” in­formed Kr­ish­naku­mar. “The Venue Pro se­ries will be avail­able through re­tail and commercial chan­nels. We al­ready have 160 exclusive stores in 70 cities which we will ex­pand to 200 stores by March 2014.”

The Venue 7 and Venue 8 tablets are priced at ` 10,999 and ` 17,499 re­spec­tively. The Venue 8 Pro comes for ` 26,499. The price of the Venue 11 Pro has not yet been an­nounced.

P KR­ISH­NAKU­MAR

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