Dell re-aligns tablet strategy with Venue
Dell is re-aligning its tablet strategy with an aggressive focus on consumers. It has launched four Dell Venue tablets, including Venue 7 and Venue 8 with Android OS for consumers, and Venue 8 Pro and Venue 11 Pro with Windows 8.1 for business users. It will introduce 3G versions of these products by February-end.
The vendor is aiming to emerge among the top three tablet players in the country within a year. Said P Krishnakumar, Executive Director & General Manager, Consumer & Small Business, Dell India, “In the tablet space, there is a shift happening from entry-level, low-end tablets to high-end ones with better hardware and swift service support. This is where Dell will have an edge over the competition.” Krishnakumar saw the enterprise segment as a big opportunity. He said enterprises are increasingly adopting BYOD and looking at devices with built-in security and services. According to him, Windowsbased tablets will gain significant traction in enterprises, and BFSI, pharma and retail will take the lead. He said that the Venue Pro series with Windows 8.1 could offer an end-to-end solution for these customers.
Dell initially plans to sell the new products through Dell exclusive and Croma stores in the top eight cities. “We will expand the focus to the top 50 cities in the next two months, and will include multi-brand stores and commercial partners catering to enterprises,” informed Krishnakumar. “The Venue Pro series will be available through retail and commercial channels. We already have 160 exclusive stores in 70 cities which we will expand to 200 stores by March 2014.”
The Venue 7 and Venue 8 tablets are priced at ` 10,999 and ` 17,499 respectively. The Venue 8 Pro comes for ` 26,499. The price of the Venue 11 Pro has not yet been announced.