Mithi scouting partners for cloud offerings
Mithi Software Technologies is scouting for partners for its cloud-based email and collaboration services. The company plans to sign 50 partners within the next 12 months and expects partner-led sales to contribute 80 percent of its business in next two years.
Said Saurabh Misra, Director, Partner Ecosystem, Mithi, “We have build a solid base of more than 200 enterprise customers over the past couple of years for our cloud services with multi-year contracts and sizeable recurring business. So far we have been focused on selling our cloud services either directly or through large SI partners such as CMC, HCL, Wipro and HP, but now we plan to tap small-to-mid-size partners catering to SMBs.”
Misra, a Microsoft veteran, was hired specifically to drive the channel entry and partner engagement of the company.
Mithi’s offerings include both on-premise and cloud-based email and collaboration solutions. Its cloud offering, SkyConnect, provides real time collaboration with email, chat, calendar and contacts accessible through Web mail, desktop clients and mobile devices.
“We earlier sold the email and collaboration solution as enterprise software for which we have nearly three lakh users across BFSI, automobile, PSU and government organizations. We launched the cloud offering just six months ago but already have 30,000 subscribers,” he informed.
Mithi recently rolled out its partner program which has three levels. Reseller Partners will actively engage with end customers to sell its offerings, HSP Partners will provide customized and dedicated hosted email and collaboration services, and SI
“Our entry-level subscription starts at $1 per user per month compared to Google Apps which is priced at $5 per month and Office 365 at $6” SAURABH MISRA Director, Partner Ecosystem Mithi Software Technologies
Partners will work on large bids.
Explained Misra, “Our partner program covers backend and incentives, partner training, online marketing support and co-op marketing programs. Besides, we recently put in place a lead generation program to tap SMB demand. All the leads will be executed through partners.”
Mithi said it provides 25 percent margin for new subscriptions and 15 percent on renewals. It offers a market development fund of 5 percent of the annual billing to partners.
The company has already signed up a few reseller partners including Chabria Infotech, Umbrella Info Care, E-Soft Solutions, Power Centre, Pentacle IT Solutions, Foetron India and Acme Digitek. On the HSP front it has partnerships with Ctrl S and Tikona Digital Networks.
According to Misra, Mithi’s SkyConnect cloud services offer the best price-performance as compared to leading players in the segment. “Our entry-level subscription which has better features and more services starts at $1 or ` 65 per user per month as compared to similar offering from Google Apps which is priced at $5 per month or $50 per annum, and Office 365’s price of $6.”