En­ter­prise mo­bil­ity could help trans­form In­dia

CRN - - EDIT OPINION - SRIKANTH RP Srikanth RP is the Edi­tor of In­for­ma­tion­Week. Email him at srikanth.rp@ubm.com

Con­sid­er­ing its ubiq­uity, mo­bile phones and mo­bile-en­abled so­lu­tions can be used in al­most ev­ery sec­tor to great ef­fect. And In­dia, with a big base of mo­bile phone sub­scribers is at the right junc­ture to fully ex­ploit the po­ten­tial of this tech­nol­ogy.

For ex­am­ple, a 2013 In­dia spe­cific re­port by GSMA in col­lab­o­ra­tion with the Bos­ton Con­sult­ing Group states

that In­dia could see a sig­nif­i­cant jump in GDP con­tri­bu­tion from the mo­bile ecosys­tem as pen­e­tra­tion grows across the coun­try. The re­port pre­dicts that by 2020, the mo­bile ecosys­tem could con­trib­ute al­most ` 21.6 lakh crore to In­dia’s GDP, cre­at­ing 4.1 mil­lion additional jobs, and gen­er­at­ing sig­nif­i­cant con­tri­bu­tion through in­fra­struc­ture in­vest­ments.

Be­sides the di­rect con­tri­bu­tion, the so­cial and busi­ness im­pact de­liv­ered by mo­bile-en­abled so­lu­tions is ex­tremely sig­nif­i­cant. Con­sider a sec­tor like health­care, where In­dia has ap­prox­i­mately only six doc­tors for ev­ery 10,000 cit­i­zens. In ru­ral ar­eas, where de­liv­er­ing proper health­care ser­vices is ex­tremely chal­leng­ing, mo­bile phones can be used for re­mote dis­ease di­ag­nos­tics and de­liv­er­ing ad­vice for real-time treat­ment.

An in­spir­ing project that high­lights the suc­cess of mo­bile-en­abled so­lu­tions in the health­care sec­tor is the e-mamta, a mother and child Web-based track­ing project in Gu­jarat aimed at im­prov­ing ma­ter­nal and child health ser­vices de­liv­ery in ru­ral as well as ur­ban ar­eas and sub­se­quently re­duce high ma­ter­nal mor­tal­ity rate and in­fant mor­tal­ity rate.

Reach­ing out to more than 20,000 people across 26 districts, the project has led to a 4-point drop in in­fant mor­tal­ity rate in less than two years since it was rolled out by the Gu­jarat govern­ment.

Sim­i­lar ex­am­ples can be seen across sec­tors like agri­cul­ture and ed­u­ca­tion, where mo­bile-en­abled so­lu­tions have made a big dif­fer­ence. Farm­ers have bet­ter ac­cess to real-time in­for­ma­tion, which in turn, helps them to sell their pro­duce at bet­ter prices.

Con­sid­er­ing their reach and low-cost fac­tor, mo­bileen­abled so­lu­tions are be­ing used by en­ter­prises for ev­ery pos­si­ble func­tion—from curb­ing fraud, open­ing bank ac­counts, sales force au­to­ma­tion, and much more.

In the fu­ture, ex­pect In­dia to lead the mo­bile revo­lu­tion in terms of im­pact and use cases.

The fu­ture is bright, and the pos­si­bil­i­ties of us­ing mo­bileen­abled so­lu­tions are limited by only our imag­i­na­tion.

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