Rashi ven­tures into non IT dis­tri­bu­tion


IT dis­trib­u­tors foray into non-IT dis­tri­bu­tion is an ob­vi­ous step to sur­vive in the cur­rent eco­nomic cir­cum­stances. While the over­all IT in­dus­try has been hit hard due to slow mar­ket con­di­tions, dis­trib­u­tors are the lot that has suf­fered the most. Dis­trib­u­tors have mul­ti­ple chal­lenges in­clud­ing de­creas­ing mar­gins, pay­ment de­lays, over dis­tri­bu­tion and ven­dors ap­proach­ing large re­tail­ers di­rectly.

In this sce­nario, ev­ery dis­trib­u­tor (large or small) must look for al­ter­na­tives. Many of them have al­ready ex­panded port­fo­lio with tablets and smart­phones. While this may not be enough, they should ex­pand base in dis­tribut­ing con­sumer durables. Be­sides other ben­e­fits, this space of­fers mar­gins of 5-8 per­cent. Pravesh Sahni Kolkata

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