ISODA sets agenda for transformation
At its recently concluded Tech Summit at Pattaya in Thailand, Nityanand Shetty, Chairman, Indian Software Dealers’ Association (ISODA), had a new message for members: “ROI and TCO should not be applicable to businesses and customers alone. They should be applicable to ISODA members also.” The event was attended by 128 delegates—75 ISODA members and 53 vendor representatives, members from the media and an external speaker.
The theme of the summit was inspired by the rise of the Phoenix. As Shetty put it, “ISODA should emerge as a platform for leadership, networking, deeper collaboration and pooled resources. We want our members to actively participate in this flight of growth, collaboration and prosperity.”
With that in mind, he unveiled his vision for ISODA 2.0. “ISODA 2.0 is about how the association can help its members to expand their boundaries, impact business outcomes and create a world connect.”
At the center of the vision is a revamp of the ISODA portal. “The project entails designing and running a portal offering customers a range of specialized partners to work with. Our mission is to make members the de facto choice for all the customer’s software needs,” Shetty explained.
According to him, the portal will work on the lines of Shaadi.com whereby customers would be aligned with partners based on a customer’s needs and a partner’s specializations, location, vendor alliances, etc.
While ISODA 2.0 will provide members benefits such as regional meets, tech summits, new business leads, and visibility and credibility, it will provide ISODA income through ads on the portal and revenue through sponsors. Besides, it will give ISODA a stronger brand and recall value.
Said Shetty, “We have reached a stage where we have to introspect on the need to evolve as an association and bring a ROI to the time and energy that we invest in ISODA.”
He clarified that the new strategy does not shift from the old concepts of collaboration and networking, but will use them as the foundation to increase market reach and enable members to increase their wallet share.
Shetty said that the big challenge however is to build brand ISODA, and for that the association will carry out online and offline promotions, seek sponsorships, etc.
The summit was supported by Adobe, Array Networks, EMC, Gemalto, Juniper Networks, Radware, WatchGuard, Symantec, VMware, Microsoft, McAfee and Lapcare. Representatives from these companies used the platform to share their technology roadmap and new partner strategies. A highlight was a special session by Suneel Agarwal, Brand Consultant, Parichay Management Consultants, who emphasized on the need for partners to transform their business.
ISODA members posing for a group photograph
Suneel Agarwal, Brand Consultant, emphasizing on the need for partners to transform
Nityanand Shetty, Chairman, ISODA, unveiling the ISODA 2.0 roadmap