ISODA sets agenda for trans­for­ma­tion

CRN - - CHANNEL BUZZ - Sonal De­sai at­tended the event hosted by ISODA

At its re­cently con­cluded Tech Sum­mit at Pat­taya in Thai­land, Nityanand Shetty, Chair­man, In­dian Soft­ware Deal­ers’ As­so­ci­a­tion (ISODA), had a new mes­sage for mem­bers: “ROI and TCO should not be ap­pli­ca­ble to businesses and cus­tomers alone. They should be ap­pli­ca­ble to ISODA mem­bers also.” The event was at­tended by 128 del­e­gates—75 ISODA mem­bers and 53 ven­dor rep­re­sen­ta­tives, mem­bers from the me­dia and an ex­ter­nal speaker.

The theme of the sum­mit was in­spired by the rise of the Phoenix. As Shetty put it, “ISODA should emerge as a plat­form for lead­er­ship, net­work­ing, deeper col­lab­o­ra­tion and pooled re­sources. We want our mem­bers to ac­tively par­tic­i­pate in this flight of growth, col­lab­o­ra­tion and pros­per­ity.”

With that in mind, he un­veiled his vi­sion for ISODA 2.0. “ISODA 2.0 is about how the as­so­ci­a­tion can help its mem­bers to ex­pand their bound­aries, im­pact busi­ness out­comes and cre­ate a world con­nect.”

At the cen­ter of the vi­sion is a re­vamp of the ISODA por­tal. “The project en­tails de­sign­ing and run­ning a por­tal of­fer­ing cus­tomers a range of spe­cial­ized part­ners to work with. Our mis­sion is to make mem­bers the de facto choice for all the cus­tomer’s soft­ware needs,” Shetty ex­plained.

Ac­cord­ing to him, the por­tal will work on the lines of Shaadi.com whereby cus­tomers would be aligned with part­ners based on a cus­tomer’s needs and a part­ner’s spe­cial­iza­tions, lo­ca­tion, ven­dor al­liances, etc.

While ISODA 2.0 will pro­vide mem­bers ben­e­fits such as re­gional meets, tech sum­mits, new busi­ness leads, and vis­i­bil­ity and cred­i­bil­ity, it will pro­vide ISODA in­come through ads on the por­tal and rev­enue through spon­sors. Be­sides, it will give ISODA a stronger brand and re­call value.

Said Shetty, “We have reached a stage where we have to in­tro­spect on the need to evolve as an as­so­ci­a­tion and bring a ROI to the time and en­ergy that we in­vest in ISODA.”

He clar­i­fied that the new strat­egy does not shift from the old con­cepts of col­lab­o­ra­tion and net­work­ing, but will use them as the foun­da­tion to in­crease mar­ket reach and en­able mem­bers to in­crease their wal­let share.

Shetty said that the big chal­lenge how­ever is to build brand ISODA, and for that the as­so­ci­a­tion will carry out on­line and off­line pro­mo­tions, seek spon­sor­ships, etc.

The sum­mit was sup­ported by Adobe, Ar­ray Net­works, EMC, Ge­malto, Ju­niper Net­works, Rad­ware, WatchGuard, Sy­man­tec, VMware, Mi­crosoft, McAfee and Lapcare. Rep­re­sen­ta­tives from these com­pa­nies used the plat­form to share their tech­nol­ogy roadmap and new part­ner strate­gies. A high­light was a spe­cial ses­sion by Suneel Agar­wal, Brand Con­sul­tant, Parichay Man­age­ment Con­sul­tants, who em­pha­sized on the need for part­ners to trans­form their busi­ness.

ISODA mem­bers pos­ing for a group pho­to­graph

Suneel Agar­wal, Brand Con­sul­tant, em­pha­siz­ing on the need for part­ners to trans­form

Nityanand Shetty, Chair­man, ISODA, un­veil­ing the ISODA 2.0 roadmap

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