As­so­ci­a­tion of top 10 dis­trib­u­tors on the anvil


The top 10 dis­trib­u­tors in In­dia with a to­tal an­nual turnover ex­ceed­ing 30,000 crore have de­cided to form a dis­tri­bu­tion con­sor­tium/as­so­ci­a­tion. Un­like in the past, this is ex­pected to be formed as a le­gal en­tity and not as a loose as­so­ci­a­tion or group.

In­gram Mi­cro, Redington, Su­pertron, Savex, Neo­teric, Com­puage, Iris, Rashi, Avnet and In­flow are the dis­trib­u­tors that are part of this new ini­tia­tive, which is ex­pected to roll out in the next 15-20 days.

The as­so­ci­a­tion is ex­pected to lobby with the govern­ment on pol­icy re­forms and taxation mat­ters, work to­gether to share in­for­ma­tion to avoid bad debts, and work with ven­dors to re­solve chan­nel pol­icy and in­dus­try is­sues.

Ob­vi­ously re­sellers are con­cerned about this as­so­ci­a­tion turn­ing into a car­tel. Re­marked Toshy Mathew, Vice Pres­i­dent, AKITDA, the leading chan­nel as­so­ci­a­tion of Ker­ala, “The prime con­cern is if this will be­come a car­tel and dic­tate terms to re­sellers. If that hap­pens the IT chan­nel will be badly hurt. But if they work for the bet­ter­ment of the en­tire in­dus­try then it will be pos­i­tive.”

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