Transforming your business
I n the cover story of this edition, we have picked the theme of business transformation. I have been strongly advocating the need for partners to remodel their businesses in keeping with the paradigm shifts that are happening in the technology marketplace. We have featured eight partners who have charted their transformation journey and are already taking gradual but firm steps to remodel their businesses and organizations.
Veeras Infotek, over the past two years, exhaustively surveyed 70 top customers and based on the findings charted a 5-year roadmap for itself. It has decided to transition to a outcome-based services model. The seriousness of the company’s transformation plans is evident from the fact that it has invested ` 25 lakh to train employees to talk the language of business and not technology, with their customers.
Innovative Telecom and Softwares, which after confronting diminishing margins in hardware integration moved into allied domains like physical security and intelligent building management systems (IBMS). In the past three years, it has implemented 15 IBMS projects and bagged some large physical security projects—one of them being the Surat Safe City project. Innovative has already deployed two phases of this project worth ` 30 crore and buoyed by its success it is bidding for similar projects.
Unity IT, is a transformative idea where nine retailers with 14 showrooms among them have formed a consortium company. These retailers have converted their individual showrooms into a retail chain branded as U & IT. Volume buying, single-brand marketing, and expanded service network have benefitted the retailers by providing higher growth and improved margins. Having tasted success in the first six months, Unity IT is planning a 100-store expansion and ` 1,000 crore topline by 2017.
Once a hardware-centric partner, Mukesh Infoserve, has today become application-centric. It has emerged as SAP’s most-valued SMB partner, by building 14 vertical-specific solutions on SAP and deploying among 60 customers. In the process Mukesh has invested ` 3 crore developing these 14 solutions and has a 40-member strong team of developers and implementers—which demonstrates the company’s conviction.
Regional distributor Aldous Glare, is a perfect example of how to build a telecom distribution business. The company has built a ` 100-crore telecom business in less than two years.
Onlyssd.com by Prime AGBG, is a unique innovation in how build an e-tail business around specialized products. The website floated one year ago is today selling 100 different solid state products and clocking ` 40 lakh a month.
Hopefully the transformation journeys of the partners featured here will inspire you to draw up one of your own.