Ap­pli­ca­tion cen­tric

Chen­nai-based Mukesh In­fos­erve is slowly, but steadily mov­ing to­ward busi­ness ap­pli­ca­tion so­lu­tions

CRN - - COVER STORY - — Ram­das S

Chen­nai-based Mukesh In­fos­erve, which is ex­pected to clock rev­enue of nearly ` 50 crore in the cur­rent fis­cal, has since 2010, been on the path of busi­ness trans­for­ma­tion from be­ing a hard­ware-cen­tric provider to an ap­pli­ca­tion-cen­tric provider.

Ex­plains B Mukundh, CEO, Mukesh, “With hard­ware get­ting com­modi­tized and com­pe­ti­tion in­creas­ing, we saw mar­gins dip­ping in the hard­ware in­te­gra­tion busi­ness. We re­al­ized how the hard­ware was be­com­ing in­ci­den­tal, and what was im­por­tant was the ap­pli­ca­tion be­cause it was what drove busi­ness out­comes of cus­tomers.”

His first step to trans­form­ing the or­ga­ni­za­tion was to de­ploy SAP B1 in­ter­nally. “It was great learn­ing be­cause it gave us deep in­sights into the en­tire process, in­clud­ing pain-points, and the lev­els of cus­tomiza­tion re­quired to make ERP rel­e­vant to In­dian SMBs,” opines Mukundh.

Mukesh also used their SAP im­ple­men­ta­tion for mar­ket­ing. “To show that we had suc­cess­fully im­ple­mented SAP, at the bot­tom of our in­voices we be­gan men­tion­ing in bold ‘Printed us­ing SAP B1’,” Mukundh says.

For the first two years Mukesh fo­cused on sales, con­sult­ing and im­ple­men­ta­tion, but by mid-2012 it ven­tured into ap­pli­ca­tion de­vel­op­ment on SAP for niche ver­ti­cals. Says Mukundh, “To­day we have our own so­lu­tions for 14 ver­ti­cals in­clud­ing re­tail, health­care, jew­ellery and man­u­fac­tur­ing, and have a 40-mem­ber team for soft­ware de­vel­op­ment and SAP im­ple­men­ta­tion.” Mukesh has in­vested over ` 3 crore in its SAP prac­tice till now. The com­pany has won the Top SAP Part­ner Award for South In­dia for three years in a row for its ef­forts to pro­mote SAP in the SMB and mid-mar­ket.

This fis­cal the SAP prac­tice is ex­pected to con­trib­ute 20 per­cent of topline—in ad­di­tion to the con­sol­i­da­tion, vir­tu­al­iza­tion and tech re­fresh busi­ness that comes with it. Over the three years Mukesh has im­ple­mented SAP B1 for more than 70 SMBs.

On the agenda now is adding mo­bil­ity so­lu­tions for which Mukesh has al­ready de­vel­oped a mo­bile app for sales force au­to­ma­tion.

We have our own so­lu­tions for 14 ver­ti­cals in­clud­ing re­tail, health­care, jew­ellery and man­u­fac­tur­ing, and have a 40-mem­ber team for soft­ware de­vel­op­ment and SAP im­ple­men­ta­tion

B MUKUNDH

CEO, Mukesh In­fos­erve

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