Rashi con­cludes CBF IX


Rashi Pe­riph­er­als re­cently con­cluded the ninth edi­tion its an­nual event, the Chan­nel Busi­ness Fo­rum (CBF). It was held across 30 cities over 97 days and saw the par­tic­i­pa­tion from 2,000 part­ners.

The theme for this CBF was ROPE—Re­la­tion­ship, Op­por­tu­nity, Prof­itabil­ity and Ethics. Rashi and the par­tic­i­pat­ing ven­dors high­lighted the new op­por­tu­ni­ties that part­ners need to lever­age for prof­itable growth.

In­formed Ra­jesh Goenka, VP, Sales & Mar­ket­ing, Rashi, “Our aim this year was to make part­ners aware of the tech­nol­ogy and mar­ket tran­si­tions which are chang­ing the IT land­scape, and present them with new op­por­tu­ni­ties they need to pre­pare them­selves for. We also stressed the need for build­ing strong re­la­tion­ships with cus­tomers and the ben­e­fits of eth­i­cal busi­ness prac­tices.”

The event was spon­sored by In­tel, Mi­crosoft, ECS, Len­ovo, Nor­ton and Sandisk.

Part­ners learn­ing the tricks of trade by play­ing Snakes & Lad­ders

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