Sidharth endorses Euro Fashions
Premium innerwear brand Euro Fashion Inners has appointed Sidharth Malhotra as its brand ambassador. The company has launched its latest commercial endorsing a new tagline, ‘Start Something Sexy’. The new Euro advertisement opens with Sidharth Malhotra wearing Euro inners and sipping his morning cuppa. He then pulls up a pair of chinos and leaves the house to tour across the city on his bike. Clad in stylish Euro vest, he immediately becomes the center of attraction with all the girls staring hard at him. The commercial ends on a captivating note with him uttering ‘Start Something Sexy!’ and the girls following him. The background score, which emphasizes the new brand tagline, beautifully sets the mood for the commercial and helps the plot unravel. The new ad campaign will be launched in the digital platform initially and will later cover television, outdoor and print for publicity.