Reebok has Wang Deshun as brand ambassador
Wang Deshun, nicknamed China’s ‘Hottest Grandpa’, became an instant star after baring his super-ripped torso on the runway at Beijing Fashion Week in 2015. Now he’s 80, and Reebok has hired him as a brand ambassador. The company’s other brand ambassadors are young actors, Yuan Shanshan & Wu Lei. Wang, despite his popularity, have not signed other major endorsement deals since his runway appearance went viral in 2015. Reebok, which is owned by Adidas, has opened seven ‘Fithub’ stores across China. In collaboration with a retail partner, Belle International Holdings, it plans to open 50 this year, and 500 by 2020.