Ree­bok has Wang Deshun as brand am­bas­sador

Customer Click - - BRAND AMBASSADORS -

Wang Deshun, nick­named China’s ‘Hottest Grandpa’, be­came an in­stant star after bar­ing his su­per-ripped torso on the run­way at Beijing Fash­ion Week in 2015. Now he’s 80, and Ree­bok has hired him as a brand am­bas­sador. The com­pany’s other brand am­bas­sadors are young ac­tors, Yuan Shan­shan & Wu Lei. Wang, despite his pop­u­lar­ity, have not signed other ma­jor en­dorse­ment deals since his run­way ap­pear­ance went vi­ral in 2015. Ree­bok, which is owned by Adi­das, has opened seven ‘Fithub’ stores across China. In col­lab­o­ra­tion with a re­tail part­ner, Belle In­ter­na­tional Hold­ings, it plans to open 50 this year, and 500 by 2020.

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