Anil Kapoor is the new face of Micromax
Electronics major Micromax has engaged Bollywood actor Anil Kapoor as its brand ambassador even as the firm is expecting that its consumer durables vertical will contribute 25% of total revenue in 3 years. The company has invested close to `200 crore to build channel and infrastructure capabilities and has a vision to be a complete consumer electronics brand in next 3 years. Micromax will roll out a campaign with TVC, print, digital and OTH advertisements featuring Anil Kapoor. In April 2016, the company announced shift to non-mobility segments as well.