Anil Kapoor is the new face of Mi­cro­max

Customer Click - - BRAND AMBASSADORS -

Elec­tron­ics ma­jor Mi­cro­max has en­gaged Bol­ly­wood ac­tor Anil Kapoor as its brand am­bas­sador even as the firm is ex­pect­ing that its con­sumer durables ver­ti­cal will con­trib­ute 25% of to­tal rev­enue in 3 years. The com­pany has in­vested close to `200 crore to build chan­nel and in­fra­struc­ture ca­pa­bil­i­ties and has a vi­sion to be a com­plete con­sumer elec­tron­ics brand in next 3 years. Mi­cro­max will roll out a cam­paign with TVC, print, dig­i­tal and OTH ad­ver­tise­ments fea­tur­ing Anil Kapoor. In April 2016, the com­pany an­nounced shift to non-mo­bil­ity seg­ments as well.

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