Goibibo ap­points Deepika Padukone

Customer Click - - BRAND AMBASSADORS -

Goibibo launched its sum­mer cam­paign and in­tro­duced its first-ever celebrity brand am­bas­sador - Bol­ly­wood star Deepika Padukone. The cam­paign high­lights Goibibo’s travel so­cial net­work ‘Go­con­tacts’. The new cam­paign high­lights the ben­e­fits of the ‘Go­con­tacts’ fea­ture on the Goibibo’s plat­form. Through the new cam­paign, Goibibo aims to in­crease new user ac­qui­si­tion and aug­ment ho­tel mar­ket share growth. This is in line with com­pany’s en­deav­our to cat­alyze the shift from off­line to online in the ho­tel book­ing seg­ment. The Go­con­tacts fea­ture urges its users to en­gage with their re­spec­tive so­cial cir­cles and lever­age the power of net­work­ing. It also al­lows cus­tomers to use their phone con­tacts, sync it with the Goibibo app and ev­ery time any­one from the con­tact list books a flight, ho­tel or bus on Goibibo, the user will get `50 go­cash+, which can be re­deemed against fu­ture travel book­ings by the user, with­out any us­age limit.

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