Goibibo appoints Deepika Padukone
Goibibo launched its summer campaign and introduced its first-ever celebrity brand ambassador - Bollywood star Deepika Padukone. The campaign highlights Goibibo’s travel social network ‘Gocontacts’. The new campaign highlights the benefits of the ‘Gocontacts’ feature on the Goibibo’s platform. Through the new campaign, Goibibo aims to increase new user acquisition and augment hotel market share growth. This is in line with company’s endeavour to catalyze the shift from offline to online in the hotel booking segment. The Gocontacts feature urges its users to engage with their respective social circles and leverage the power of networking. It also allows customers to use their phone contacts, sync it with the Goibibo app and every time anyone from the contact list books a flight, hotel or bus on Goibibo, the user will get `50 gocash+, which can be redeemed against future travel bookings by the user, without any usage limit.