Anushka to promote toothpaste
Colgate-palmolive (India) has appointed Bollywood star Anushka Sharma as its new brand ambassador for Colgate Active Salt. The actress will essay the role of a reporter who does the surprise entry and asks ‘kya aapke toothpaste mein namak’. Colgate has always led the category with continuous stream of innovations. Among its many breakthroughs is Colgate Active Salt, a toothpaste that contains salt. The product is known for its modern, assertive, smart and confident image. Hence the company is extremely excited to bring on board Anushka.