Anushka to pro­mote tooth­paste

Customer Click - - BRAND AMBASSADORS -

Col­gate-pal­mo­live (In­dia) has ap­pointed Bol­ly­wood star Anushka Sharma as its new brand am­bas­sador for Col­gate Ac­tive Salt. The ac­tress will es­say the role of a re­porter who does the sur­prise en­try and asks ‘kya aapke tooth­paste mein na­mak’. Col­gate has al­ways led the cat­e­gory with con­tin­u­ous stream of in­no­va­tions. Among its many break­throughs is Col­gate Ac­tive Salt, a tooth­paste that con­tains salt. The prod­uct is known for its mod­ern, as­sertive, smart and con­fi­dent im­age. Hence the com­pany is ex­tremely ex­cited to bring on board Anushka.

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