Soft­ware mar­ket to grow 12.8% in 2016

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Gart­ner says In­dia’s soft­ware mar­ket is likely to wit­ness a growth of 12.8% to reach $5.3 bil­lion in 2016. The en­ter­prise soft­ware mar­ket­place is be­ing shaped by fac­tors and forces of de­cen­tral­ized pur­chas­ing, con­sumeri­sa­tion, mo­bil­ity, in­flu­ence of other emerg­ing mar­kets, cloud-based im­ple­men­ta­tions and new con­sump­tion mod­els. The growth is be­ing driven by trends like in­creas­ing adop­tion of Saas and OSS, chang­ing buy­ing be­hav­iors and pur­chas­ing styles as­so­ci­ated with dig­i­tal busi­ness and Dig­i­tal In­dia ini­tia­tive of the In­dian gov­ern­ment. Branded com­pa­nies that sell to con­sumer mar­kets are more rapidly pur­chas­ing and adopt­ing dig­i­tal ap­pli­ca­tions to ex­pand their dig­i­tal foot­print and strengthen their com­pet­i­tive po­si­tion­ing. In­creas­ingly, In­dian en­ter­prises will be eval­u­at­ing emerg­ing tech­nol­ogy so­lu­tions on in­no­va­tion and busi­ness im­pact rather than cost and ease of de­ploy­ment.

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