Software market to grow 12.8% in 2016
Gartner says India’s software market is likely to witness a growth of 12.8% to reach $5.3 billion in 2016. The enterprise software marketplace is being shaped by factors and forces of decentralized purchasing, consumerisation, mobility, influence of other emerging markets, cloud-based implementations and new consumption models. The growth is being driven by trends like increasing adoption of Saas and OSS, changing buying behaviors and purchasing styles associated with digital business and Digital India initiative of the Indian government. Branded companies that sell to consumer markets are more rapidly purchasing and adopting digital applications to expand their digital footprint and strengthen their competitive positioning. Increasingly, Indian enterprises will be evaluating emerging technology solutions on innovation and business impact rather than cost and ease of deployment.