Chi­nese wine drinkers drive Aus­tralian ex­port growth

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An in­crease in the num­ber of Chi­nese wine drinkers buy­ing im­ported wine ‘off-premise’ and con­sum­ing it at home is help­ing to drive the sale of Aus­tralian wine in China, ac­cord­ing to the In­ter­na­tional Wine and Spirit Re­search (IWSR). The sur­pris­ing grow­ing off-premise trend rep­re­sents an op­por­tu­nity for the Aus­tralian wine in­dus­try. IWSR says Chi­nese con­sumers are buy­ing it more ‘off-premise’ or online, in wine shops and to some de­gree, from gro­cery stores than that in last few years. The value of Aus­tralian wine ex­ports jumped 14% to $2.1 bil­lion in 2015, reach­ing its high­est growth in value since Oc­to­ber 2007. The strong­est growth was in China, Aus­tralia’s 3rd big­gest ex­port mar­ket be­hind the US and the UK, which grew 66% to $370 mil­lion.

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