Chinese wine drinkers drive Australian export growth
An increase in the number of Chinese wine drinkers buying imported wine ‘off-premise’ and consuming it at home is helping to drive the sale of Australian wine in China, according to the International Wine and Spirit Research (IWSR). The surprising growing off-premise trend represents an opportunity for the Australian wine industry. IWSR says Chinese consumers are buying it more ‘off-premise’ or online, in wine shops and to some degree, from grocery stores than that in last few years. The value of Australian wine exports jumped 14% to $2.1 billion in 2015, reaching its highest growth in value since October 2007. The strongest growth was in China, Australia’s 3rd biggest export market behind the US and the UK, which grew 66% to $370 million.