RTD tea & coffee market to grow 5% through 2019
ATechnavio report titled ‘Global RTD Tea and Coffee Market 20152019’ estimates the global Ready-to-drink (RTD) tea and coffee market to grow steadily at a rate of 5% during 2015-2019. Increasing health concerns among consumers is driving the demand for RTD tea and coffee. RTD Tea dominated the market with a market share of 76% during 2014 and is expected to retain its leadership through 2019. Technavio’s analysts expect APAC to dominate the global RTD Tea and Coffee market with a growth rate of 6%. Massive urbanization, rising disposable income and the growing café culture have been contributing to the growth of the market and estimated to continue as key drivers of growth.