RTD tea & cof­fee mar­ket to grow 5% through 2019

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ATech­navio re­port titled ‘Global RTD Tea and Cof­fee Mar­ket 20152019’ es­ti­mates the global Ready-to-drink (RTD) tea and cof­fee mar­ket to grow steadily at a rate of 5% dur­ing 2015-2019. In­creas­ing health con­cerns among con­sumers is driv­ing the de­mand for RTD tea and cof­fee. RTD Tea dom­i­nated the mar­ket with a mar­ket share of 76% dur­ing 2014 and is ex­pected to re­tain its lead­er­ship through 2019. Tech­navio’s an­a­lysts ex­pect APAC to dom­i­nate the global RTD Tea and Cof­fee mar­ket with a growth rate of 6%. Mas­sive ur­ban­iza­tion, ris­ing dis­pos­able in­come and the grow­ing café cul­ture have been con­tribut­ing to the growth of the mar­ket and es­ti­mated to con­tinue as key driv­ers of growth.

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