E-read­ers & por­ta­ble MPS strug­gling in Ja­pan


As per Euromon­i­tor, both e-read­ers and por­ta­ble me­dia play­ers (MPS) strug­gled in 2015 in Ja­pan due to the strong com­pe­ti­tion from smart­phones and tablets. The e-read­ers cat­e­gory was dom­i­nated by Ama­zon, with this player see­ing the strong­est gain in re­tail vol­ume share in 2015 and ris­ing to 51%. The widen­ing avail­abil­ity of larger smart­phones or ‘ph­ablets’ in a con­ve­nient size for read­ing will con­tinue to erode in­ter­est in both e-read­ers and por­ta­ble MPS and pose strong com­pe­ti­tion through 2020. The de­cline in con­sumer elec­tron­ics soft­ened in 2015 thanks to tech­nol­ogy and tourist de­mand. One pos­i­tive el­e­ment ob­served in the mar­ket by end 2015 was that con­sumer elec­tron­ics and ap­pli­ance spe­cial­ist re­tail­ers ben­e­fited from the stronger fo­cus on omni-chan­nel ap­proach en­cour­aged by show­room­ing. The fore­cast pe­riod re­cov­ery will be driven by smart­phones and smart­watches.

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