75% CAGR for wear­able elec­tron­ics in In­dia


Ac­cord­ing to Euromon­i­tor, wear­able elec­tron­ics in In­dia is ex­pected to surge dur­ing 2016-2020 at a CAGR of 75% in vol­ume terms, while sales are set to grow at a CAGR of 67% at con­stant 2015 prices. Au­ton­o­mous wear­able elec­tron­ics will soar at the stronger CAGR of 93% in vol­ume terms and at a CAGR of 74%. Wear­able elec­tron­ics grew by 115% in vol­ume terms and by 105% in cur­rent terms in 2015, which was due to com­ing from a low base. Growth was due to in­creased in­ter­est in fit­ness and the higher vis­i­bil­ity of such prod­ucts in online stores. Although growth po­ten­tial was even higher, this was not re­al­ized due to low aware­ness, a low per­cep­tion of ben­e­fits and high prices for price-sen­si­tive In­dian con­sumers. In­dus­try-wise, in­ter­net re­tail­ing is im­pact­ing sales of con­sumer elec­tron­ics through bricks-and-mor­tar stores across In­dia.

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