Sales of imag­ing de­vices in Spain plung 12%


Ac­cord­ing to Euromon­i­tor, sales of imag­ing de­vices in Spain plunged 12% in re­tail vol­ume terms in 2015. How­ever, SLR and ac­tion cam­eras are ex­pe­ri­enc­ing a grow­ing trend among Spa­niards, who are in­creas­ingly en­gag­ing in sport and travel, all of which stim­u­late the de­sire to have imag­ing de­vices to record their ex­pe­ri­ence. Canon led with a 26% vol­ume share in 2015, thanks to cur­rent pref­er­ence among Span­ish con­sumers for SLR cam­eras. Sales of imag­ing de­vices are ex­pected to drop fur­ther by a CAGR of 11% be­cause smart­phones cam­eras are im­prov­ing in all as­pects. How­ever, un­like dig­i­tal cam­eras, dig­i­tal cam­corders are set to record a pos­i­tive CAGR, ris­ing by 2% by 2020.

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