Grow­ing Through High Qual­ity PVC Prod­ucts

San­jay Gupta Co-pro­moter and Chair­man & Man­ag­ing Di­rec­tor, Sanco In­dus­tries Ltd.

Dalal Street Investment Journal - - COMMUNICATION FEATURE -

S anco In­dus­tries is into man­u­fac­tur­ing of wide range of prod­ucts such as rigid PVC pipes, PVC cas­ing and cap­ping, PVC in­su­lated do­mes­tic and in­dus­trial wires and ca­bles. The prod­ucts are used in var­i­ous elec­tri­cal, cable and con­struc­tion in­dus­tries. Since FY2010, our com­pany started the trad­ing op­er­a­tions of PVC raw ma­te­ri­als along with var­i­ous metal prod­ucts. The com­pany ex­panded into prod­uct seg­ments that are com­ple­men­tary to the elec­tri­cal wire and cable mar­ket, i.e. LED lights and PVC in­su­la­tion elec­tri­cal tapes – this move has brought ad­di­tional mar­ket reach at min­i­mal cost ex­pan­sion.

Our com­pany is an ISO 9001:2008 cer­ti­fied com­pany and sells its var­ied range of prod­ucts un­der var­i­ous brand names such as “SATYAM”, “MAR­SHALL”, “SUPERPLAST” and “SANCO”. We are among the first few com­pa­nies in “North In­dia” and in its cat­e­gory which re­ceived “IS-14927” cer­ti­fi­ca­tion for PVC pro­files for qual­ity as­sur­ance since De­cem­ber’2004.

SALIENT FEA­TURES

1. The com­pany op­er­ates in a spe­cialised mar­ket with limited com­pe­ti­tion.

2. Sanco In­dus­tries Limited has de­vel­oped a rep­u­ta­tion and ex­per­tise in man­u­fac­tur­ing a com­pre­hen­sive va­ri­ety of prod­ucts in the PVC in­dus­try 3. Cur­rently in In­dia, ap­prox­i­mately 71% of the PVC is con­sumed by the pipes and fit­tings in­dus­tries with the other sec­tors com­pris­ing only 27%. 4. PVC wires and ca­bles mar­ket in In­dia is ex­pected to grow at a CAGR of 18.5% from FY2014-15 to FY2018-19 5. Fo­cus of the com­pany is on high qual­ity prod­ucts and thus the com­pany prefers to deal with clients who de­mand in­ter­na­tional stan­dards 6. GST roll-out will re­duce the pric­ing gap be­tween or­gan­ised and un­or­gan­ised play­ers and render or­gan­ised play­ers’ pric­ing equally at­trac­tive. This would shift con­sumer at­ten­tion and pref­er­ence to­wards qual­ity branded prod­ucts and help to gain mar­ket share from un­or­gan­ised play­ers.

GROWTH STRAT­EGY

Sanco pro­poses to ex­pand the sales of Sanco-owned prod­ucts by: a. Ex­pand­ing its mar­ket­ing team b. Ex­pand­ing its prod­uct range to in­cor­po­rate new con­sumer prod­ucts such as fans, elec­tri­cal mod­u­lar switches, etc. c. Im­prove the brand im­age of ‘Sanco’ brand by means of push and pull mar­ket­ing

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