Freecharge part­ners with Meru ride for cash­less com­mut­ing ser­vice

Dataquest - - INDUSTRY -

Freecharge, an In­dian dig­i­tal pay­ments plat­form has part­nered with Meru Cabs to en­able cash­less com­mute with the Freecharge dig­i­tal wal­let. Cus­tomers can now link their Freecharge wal­let on Meru’s app, with the fare be­ing auto deb­ited from the wal­let on the com­ple­tion of the ride. This part­ner­ship has ena- 12 www.dqin­dia.com bled over 20,000 Meru cabs across 24 cities in In­dia to ac­cept pay­ment through Freecharge. To­day’s cus­tomer de­mands con­ve­nience and fric­tion­less pay­ment process. With this part­ner­ship, Freecharge aims to in­flu­ence daily habits of com­muters to move from cash to dig­i­tal pay­ments. Freecharge’s en­deavor is to in­flu­ence the daily pay­ment habits of con­sumers and of­fer an as­sort­ment of mer­chants to help them move away from cash. Through such as­so­ci­a­tions, Freecharge is fur­ther win­ning the cus­tomer’s trust with 99% trans­ac­tion suc­cess rate and is strength­en­ing its part­ner ecosys­tem and ex­pand­ing its foot­print in the travel and hos­pi­tal­ity sec­tor. Un­der this part­ner­ship, for ini­tial pe­riod, pas­sen­gers can save up to 45% on Meru rides, 20% as an in­stant off on their Ex­ac­toMeter rides booked through Meru app & 25% cash­back on pay­ment via Freecharge wal­let.

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