Driv­ing Re­tail Pos­si­bil­i­ties with Mo­bile and Data

The ad­vent of mo­bile is of course no longer new, but the im­pact it is hav­ing on re­tail is very much still evolv­ing. One of the key chal­lenges and op­por­tu­ni­ties the re­tail­ers are now grap­pling within this area is how they lever­age the data to fur­ther en­han

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The re­tail in­dus­try has un­der­gone sig­nif­i­cant changes over the last decade, much of which has been ac­cel­er­ated through dig­i­tal trans­for­ma­tion. It was 23 years ago when e-com­merce be­came a new chan­nel through which con­sumers could se­curely pur­chase items over the in­ter­net. In the re­cent years, mo­bile has be­come an­other medium in the ever-de­vel­op­ing omni-chan­nel world of re­tail­ing and has had a huge im­pact on the con­sumer’s over­all buy­ing jour­ney. Whereas con­sumers may have pre­vi­ously gone from store-to-web or web-to-store for search­ing and then pur­chas­ing, mo­bile now gives them a con­tin­u­ous path and gives re­tail­ers the op­por­tu­nity to fur­ther vary and strate­gize the cus­tomer ex­pe­ri­ence.

The ad­vent of mo­bile is of course no longer new, but the im­pact it is hav­ing on re­tail is very much still evolv­ing. One of the key chal­lenges and op­por­tu­ni­ties the re­tail­ers are now grap­pling within this area is how they lever­age the data gained through the mo­bile chan­nel to fur­ther en­hance cus­tomer ex­pe­ri­ence. www.dqin­dia.com 47

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